Starting an Online Business For Dummes, 4th Edition
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- Language English
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Starting an Online Business For Dummies, 4th Edition
Greg Holden | For Dummies | 2011-02-13 | 408 pages | English | PDF
Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers
The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging
Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements
Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid
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