Everything I Know about Marketing I Learned From Google
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Everything I Know about Marketing I Learned From Google
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Aaron Goldman, "Everything I Know about Marketing I Learned From Google"
English | 2010 | 341 Pages | ISBN: 0071742891 | PDF | 2 MB
How does Google do it? In a word: marketing.
Tap into the Wisdom of Crowds: Get the signals you need directly from your customers
Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along
Act Like Content: Provide value, not sales pitches
Test Everything: Take no detail of your program for granted; you can always improve
Show Off Your Assets: Distribute your brand everywhere
The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.
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