The Fundamentals of Fashion Management, 3rd Edition

Category Other
Type E-Books
Language English
Total size 15.3 MB
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Infohash : E0DC83E1761B2BFF69C599D9FCBBFF9167D0F3EA

The Fundamentals of Fashion Management, 3rd Edition

https://WebToolTip.com

English | 2026 | ISBN: 1350331392 | 374 pages | True EPUB | 15.34 MB

This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.

If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.

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