Udemy - Professional Media Planning Concept

Files:

• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1 - Introduction To Media Planning
• 1. Introduction.mp4 (75.3 MB)
• 10. Media planning versus media buying.mp4 (79.2 MB)
• 2. What is media planning.mp4 (95.5 MB)
• 3. The role of media planners.mp4 (64.7 MB)
• 4. Types of media planning.mp4 (154.9 MB)
• 5. Objectives of media planning.mp4 (98.9 MB)
• 6. The 5m's of media planning.mp4 (53.4 MB)
• 7. Media planning best practices.mp4 (141.8 MB)
• 8. Examples of media plan.mp4 (119.0 MB)
• 9. Media planning tools and technologies.mp4 (80.5 MB)
2 - Media Planning How To Set Media Objective
• 11. Introduction.mp4 (98.7 MB)
• 12. Align with overall marketing and business goals.mp4 (84.3 MB)
• 13. Define clear KPI's through reach awareness and conversion.mp4 (101.1 MB)
• 14. Ensure objective are SMART.mp4 (183.7 MB)
• 15. Transferring media planning through strategic objective setting.mp4 (62.9 MB)
3 - Media Planning Audience Analysis
• 16. What is audience analysis.mp4 (135.1 MB)
• 17. How can marketers accomplish this at stake.mp4 (99.3 MB)
4 - Media planning Select Media Channel
• 18. Introduction.mp4 (118.4 MB)
• 19. Choose the right channel for your campaign.mp4 (85.5 MB)
• 20. Discover with channels.mp4 (126.4 MB)
5 - Media Selection Crafting The Perfect Media Mix For Your Brand
• 21. What is media selection.mp4 (93.3 MB)
• 22. Types of media selection.mp4 (195.6 MB)
• 23. Selecting the correct media.mp4 (147.7 MB)
6 - Media planning Media Scheduling
• 24. Media scheduling definition.mp4 (113.2 MB)
• 25. Media scheduling techniques.mp4 (104.5 MB)
• 26. Media scheduling examples.mp4 (122.3 MB)
• 27. Media scheduling importance.mp4 (122.6 MB)
• 28. Media scheduling strategies.mp4 (160.1 MB)
7 - Media Planning And Budget Optimisation
• 29. Introduction.mp4 (162.5 MB)
• 30. What is media optimization.mp4 (66.2 MB)
• 31. Foundation of media budget optimization.mp4 (260.9 MB)
8 - Media Planning Evaluating Media Plan Effectiveness
• 32. Measuring campaign performance.mp4 (88.0 MB)
• 33. Conversion tracking and attribution.mp4 (89.2 MB)
• 34. Brand impact assessment.mp4 (101.5 MB)
• Bonus Resources.txt (0.1 KB)