Udemy - Market Research for Product Management - From Data to Roa...

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• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1 - Introduction and Market Research Basics
• 1. How Market Research Helped LEGO Completely Transform Their Revenue Potential.url (0.1 KB)
• 1. Introduction (Description).html (1.5 KB)
• 1. Introduction.mp4 (186.0 MB)
• 1. Market Research Definition and Overview (Investopedia).url (0.1 KB)
• 1. Market Research Techniques A Comprehensive Guide for Product Managers.url (0.1 KB)
• 1. Section 1 Knowledge Check.html (21.1 KB)
• 1. The 8 Types of Market Research.url (0.1 KB)
• 1. The Ultimate Guide to Effective Product Market Research.url (0.1 KB)
• 2. Market Research Fundamentals (Description).html (1.5 KB)
• 2. Market Research Fundamentals.mp4 (234.6 MB)
• 2. Market Research and Competitive Analysis (SBA Guide).url (0.1 KB)
• 2. Primary vs Secondary Market Research Uses & More.url (0.1 KB)
• 2. Qualitative vs. Quantitative Data in Research The Difference.url (0.1 KB)
• 2. The Difference Qualitative vs Quantitative Data.url (0.1 KB)
2 - Planning and Key Components of Market Research
• 2. Section 2 Knowledge Check.html (21.4 KB)
• 3. 11 Types of Market Segmentation Strategies for GTM Teams.url (0.1 KB)
• 3. A Guide to Market Segmentation for Product Managers.url (0.1 KB)
• 3. Defining Target Market and Segmentation (Description).html (1.6 KB)
• 3. Defining Target Market and Segmentation.mp4 (257.5 MB)
• 3. How Product Managers Define User Personas.url (0.1 KB)
• 3. Understanding Market Segmentation A Comprehensive Guide.url (0.1 KB)
• 3. What Is Market Segmentation Overview and Examples.url (0.1 KB)
• 4. Market Sizing with TAM, SAM & SOM (with Calculator).url (0.1 KB)
• 4. PEST Analysis (Wikipedia).url (0.1 KB)
• 4. PESTLE Analysis A Strategic Framework for Product Managers.url (0.1 KB)
• 4. Porter's Five Forces vs. PESTLE Analysis What’s the Difference.url (0.1 KB)
• 4. TAM vs. SAM vs. SOM Explained for Founders.url (0.1 KB)
• 4. Understanding Market Landscape and Size (Description).html (1.6 KB)
• 4. Understanding Market Landscape and Size.mp4 (240.5 MB)
• 5. 6 SWOT Analysis Templates for Product Managers.url (0.1 KB)
• 5. Competitive Battlecards Guide (2022).url (0.1 KB)
• 5. Competitor Analysis for Product Managers (Description).html (1.6 KB)
• 5. Competitor Analysis for Product Managers.mp4 (222.5 MB)
• 5. Porter’s Five Forces Explained and How to Use the Model.url (0.1 KB)
• 5. Product Manager’s Power Move Competitor Analysis.url (0.1 KB)
• 5. The 5 Best Ways to Research Your Competitors.url (0.1 KB)
• 6. 5 Pro Tips for Designing Customer Surveys.url (0.1 KB)
• 6. How Gatorade Monitors Social Media with “Mission Control Center”.url (0.1 KB)
• 6. Market Research Methods – Data Collection Techniques (Description).html (1.5 KB)
• 6. Market Research Methods – Data Collection Techniques.mp4 (230.5 MB)
• 6. The Essential Guide to Ethics in Product Management.url (0.1 KB)
• 6. Writing Good Survey Questions 10 Best Practices.url (0.1 KB)
3 - Analyzing and Applying Research Insights
• 3. Section 3 Knowledge Check.html (21.4 KB)
• 7. Analyzing Data and Deriving Insights (Description).html (1.5 KB)
• 7. Analyzing Data and Deriving Insights.mp4 (238.5 MB)
• 7. Coding Qualitative Data How To Guide.url (0.1 KB)
• 7. Data Analysis for Product Managers The Complete Guide.url (0.1 KB)
• 7. How to Do Thematic Analysis – Step-by-Step Guide.url (0.1 KB)
• 7. Product Roadmap Analytics Quantitative and Qualitative Data.url (0.1 KB)
• 8. Continuous Discovery Benefits, Tools, and Best Practices.url (0.1 KB)
• 8. Integrating Market Research into Product Strategy (Description).html (1.6 KB)
• 8. Integrating Market Research into Product Strategy.mp4 (202.6 MB)
• 8. Market Research Techniques A Comprehensive Guide for Product Managers.url (0.1 KB)
• 8. The Ultimate Guide to Product Strategy.url (0.1 KB)
• 8. Unlocking Sustained Success Through Continuous Product Discovery.url (0.1 KB)
• 8. What Is Continuous Discovery.url (0.1 KB)
• 9. Case Study Dell’s Customer-Centric Innovation through IdeaStorm (Description).html (1.7 KB)
• 9. Case Study Dell’s Customer-Centric Innovation through IdeaStorm.mp4 (199.7 MB)
• 9. Co-Creation with Customers Liebherr Open Innovation Case Study.url (0.1 KB)
• 9. Dell IdeaStorm (Wikipedia Overview).url (0.1 KB)
• 9. My Starbucks Idea An Open Innovation Case Study.url (0.1 KB)
• 9. Steal My Idea! Organizational Adoption of User Innovations from a User Innovation Community A Case Study of Dell IdeaStorm.url (0.1 KB)
4 - Emerging Trends, Best Practices, and Conclusion
• 10. 5 Best DIY Market Research Tools (+ How to Pick the Right One).url (0.1 KB)
• 10. Continuous Discovery Benefits, Tools, and Best Practices.url (0.1 KB)
• 10. Diving into the DIY Survey Empowering Agile Market Research.url (0.1 KB)
• 10. Emerging Trends and Best Practices in Market Research (Description).html (1.6 KB)
• 10. Emerging Trends and Best Practices in Market Research.mp4 (250.1 MB)
• 10. Making Continuous Discovery Work for You The SPICEY Framework.url (0.1 KB)
• 10. The Product Manager’s Guide to User Research.url (0.1 KB)
• 11. Innovation Game (Market Research Exercise).url (0.1 KB)
• 11. Market Opportunity Navigator (Strategic Framework).url (0.1 KB)
• 11. Recap and Next Steps (Description).html (1.6 KB)
• 11. Recap and Next Steps.mp4 (191.5 MB)
• 11. Unlocking Sustained Success Through Continuous Product Discovery.url (0.1 KB)
• 11. What Is Continuous Product Discovery + How to Do It.url (0.1 KB)
• 4. Section 4 Knowledge Check.html (21.3 KB)
• 5. Final Challenge.html (35.5 KB)
• Bonus Resources.txt (0.1 KB)