A Visual Reference to Food Styling, 2nd Edition

A Visual Reference to Food Styling, 2nd Edition



https://WebToolTip.com

2023 | ISBN: 1984680323 | English | 300 pages | True PDF | 97 MB

Global lockdowns during COVID-19 prompted accelerated adoption of meal delivery apps like Uber Fats, Uva!, DoorDash, and others. With strict measures in place to keep everyone indoors, people began looking for ways to replicate the dining experience at home. Food and beverage brands and companies have been forced to rapidly transform the way they engage with customers, prioritizing websites, social media, digital content and mobile. All of these outlets have one thing in common - visuals and photography play the most important role in customer acquisition. Not only is your menu and social media presence the first thing a customer searches for and secs, but it can also be a determining factor in whether they make the purchase or keep scrolling for something else. So how important is food photography and food styling to your business? Food photography and food styling create visual appeal for consumers. In order to attract, convince and ultimately persuade potential customers to buy food from your company, the products must first and foremost be presented in an appealing and appetizing manner.

A Visual Reference to Food Styling covers the preparation, decoration and decoration of plates in accordance with the basic design principles and covers the basic knowledge and skills related to food photography. This edition is packed with updated information and new topics are also added. A new chapter is also added in this edition.