Virtual Reality, Real Intentions

Category Other
Type E-Books
Language English
Total size 10.0 MB
Uploaded By freecoursewb

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Last checked 1 week ago
Date uploaded 1 month ago
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Infohash : B9C039227B3A8F14C5F9BE434052163EDE2F34D5

Virtual Reality, Real Intentions

https://WebToolTip.com

English | 2025 | ISBN: 3032101417 | 126 pages | True PDF,EPUB | 10 MB

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies, it assesses consumers' perceptions, attitudes, and intentions, such as perceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and consumer behavior in immersive environments, offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation and testing, contributing to both academic discourse and practical applications in prototyping and sustainable design.

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