Generative AI for Marketing Professionals

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Introduction
• 001. Generative AI for Marketing Professionals - Introduction.en.srt (3.7 KB)
• 001. Generative AI for Marketing Professionals - Introduction.mp4 (27.5 MB)
Lesson 1 - Learn About Generative AI and Marketing
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (4.0 MB)
• 002. 1.1 The transformative role of Generative AI in Marketing.en.srt (4.1 KB)
• 002. 1.1 The transformative role of Generative AI in Marketing.mp4 (7.6 MB)
• 003. 1.2 Why resistance is natural and how to move past it.en.srt (1.8 KB)
• 003. 1.2 Why resistance is natural and how to move past it.mp4 (3.9 MB)
• 004. 1.3 Course objectives and real-world outcomes.en.srt (23.5 KB)
• 004. 1.3 Course objectives and real-world outcomes.mp4 (58.3 MB)
Lesson 2 - Learn Generative AI Foundations for Marketing Professionals
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (5.0 MB)
• 002. 2.1 What is Generative AI.en.srt (4.3 KB)
• 002. 2.1 What is Generative AI.mp4 (8.0 MB)
• 003. 2.2 Key tools for Marketers - Microsoft Copilot, ChatGPT, Jasper.ai, Gemini, and Claude.en.srt (4.2 KB)
• 003. 2.2 Key tools for Marketers - Microsoft Copilot, ChatGPT, Jasper.ai, Gemini, and Claude.mp4 (7.2 MB)
• 004. 2.3 Overview of Marketing applications - Content, campaigns, customer engagement.en.srt (1.3 KB)
• 004. 2.3 Overview of Marketing applications - Content, campaigns, customer engagement.mp4 (2.5 MB)
• 005. 2.4 Hands-on exercise - Experiment with simple prompts for content creation.en.srt (13.7 KB)
• 005. 2.4 Hands-on exercise - Experiment with simple prompts for content creation.mp4 (34.7 MB)
Lesson 3 - Craft High-Impact Content with AI
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (5.3 MB)
• 002. 3.1 Automate blog, ad, and email copy with Jasper.ai and Microsoft Copilot.en.srt (3.6 KB)
• 002. 3.1 Automate blog, ad, and email copy with Jasper.ai and Microsoft Copilot.mp4 (7.1 MB)
• 003. 3.2 Generate visual content with AI tools for social media campaigns.en.srt (2.0 KB)
• 003. 3.2 Generate visual content with AI tools for social media campaigns.mp4 (3.9 MB)
• 004. 3.3 Personalize content for different channels using ChatGPT and Mailchimp.en.srt (1.4 KB)
• 004. 3.3 Personalize content for different channels using ChatGPT and Mailchimp.mp4 (3.2 MB)
• 005. 3.4 Learn practical tips to maintain brand voice in AI outputs.en.srt (2.0 KB)
• 005. 3.4 Learn practical tips to maintain brand voice in AI outputs.mp4 (3.7 MB)
• 006. 3.5 Hands-on exercise - Create multi-format content for omnichannel campaigns.en.srt (22.1 KB)
• 006. 3.5 Hands-on exercise - Create multi-format content for omnichannel campaigns.mp4 (55.6 MB)
Lesson 4 - Enhance Customer Engagement with AI
• 001. Learning objectives.en.srt (0.7 KB)
• 001. Learning objectives.mp4 (5.6 MB)
• 002. 4.1 Leverage ChatGPT, Copilot, and Claude for Chatbots in Customer Support and Sales.en.srt (4.4 KB)
• 002. 4.1 Leverage ChatGPT, Copilot, and Claude for Chatbots in Customer Support and Sales.mp4 (8.4 MB)
• 003. 4.2 Use AI for social listening and real-time campaign adjustments.en.srt (4.4 KB)
• 003. 4.2 Use AI for social listening and real-time campaign adjustments.mp4 (9.0 MB)
• 004. 4.3 Deliver personalized customer journeys across channels.en.srt (1.4 KB)
• 004. 4.3 Deliver personalized customer journeys across channels.mp4 (3.5 MB)
• 005. 4.4 Learn best practices for AI-driven customer interaction.en.srt (1.6 KB)
• 005. 4.4 Learn best practices for AI-driven customer interaction.mp4 (3.5 MB)
• 006. 4.5 Hands-on exercise - Create an AI Chatbot for FAQs and lead generation.en.srt (21.6 KB)
• 006. 4.5 Hands-on exercise - Create an AI Chatbot for FAQs and lead generation.mp4 (56.6 MB)
Lesson 5 - Automate and Streamline Marketing Workflows
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (4.9 MB)
• 002. 5.1 Identify repetitive tasks to automate in LOB tools.en.srt (2.8 KB)
• 002. 5.1 Identify repetitive tasks to automate in LOB tools.mp4 (4.4 MB)
• 003. 5.2 Automate campaign management with Salesforce Einstein and Microsoft Copilot.en.srt (6.5 KB)
• 003. 5.2 Automate campaign management with Salesforce Einstein and Microsoft Copilot.mp4 (12.1 MB)
• 004. 5.3 Create AI-driven workflows for CRM systems and email campaigns.en.srt (1.6 KB)
• 004. 5.3 Create AI-driven workflows for CRM systems and email campaigns.mp4 (3.0 MB)
• 005. 5.4 Hands-on exercise - Build an automated workflow with AI and CRM tools.en.srt (16.5 KB)
• 005. 5.4 Hands-on exercise - Build an automated workflow with AI and CRM tools.mp4 (43.0 MB)
Lesson 6 - Drive Insights with AI-Powered Campaign Optimization
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (4.6 MB)
• 002. 6.1 Analyze customer data and campaign metrics with Salesforce Einstein AI and Copilot.en.srt (6.1 KB)
• 002. 6.1 Analyze customer data and campaign metrics with Salesforce Einstein AI and Copilot.mp4 (11.9 MB)
• 003. 6.2 Use predictive analytics to refine targeting and messaging.en.srt (2.7 KB)
• 003. 6.2 Use predictive analytics to refine targeting and messaging.mp4 (4.8 MB)
• 004. 6.3 Attribution modeling and performance optimization with AI.en.srt (1.9 KB)
• 004. 6.3 Attribution modeling and performance optimization with AI.mp4 (3.3 MB)
• 005. 6.4 Build smarter campaign strategies using data-driven insights.en.srt (1.8 KB)
• 005. 6.4 Build smarter campaign strategies using data-driven insights.mp4 (3.2 MB)
• 006. 6.5 Hands-on exercise - Perform campaign analysis with AI tools.en.srt (19.0 KB)
• 006. 6.5 Hands-on exercise - Perform campaign analysis with AI tools.mp4 (51.8 MB)
Lesson 7 - Customize AI Outputs for Brand and Cultural Relevance
• 001. Learning objectives.en.srt (0.6 KB)
• 001. Learning objectives.mp4 (4.7 MB)
• 002. 7.1 Tailor prompts to align AI content with brand voice.en.srt (3.0 KB)
• 002. 7.1 Tailor prompts to align AI content with brand voice.mp4 (5.6 MB)
• 003. 7.2 Localize outputs for specific audiences and regional markets.en.srt (2.7 KB)
• 003. 7.2 Localize outputs for specific audiences and regional markets.mp4 (5.0 MB)
• 004. 7.3 Scale influencer and creator collaboration workflows.en.srt (2.5 KB)
• 004. 7.3 Scale influencer and creator collaboration workflows.mp4 (4.3 MB)
• 005. 7.4 Ensure brand integrity in AI-generated content.en.srt (2.3 KB)
• 005. 7.4 Ensure brand integrity in AI-generated content.mp4 (4.4 MB)
• 006. 7.5 Develop AI prompts for brand-consistent and regional messaging.en.srt (20.8 KB)
• 006. 7.5 Develop AI prompts for brand-consistent and regional messaging.mp4 (51.5 MB)
Lesson 8 - Ethical Marketing with AI
• 001. Learning objectives.en.srt (0.4 KB)
• 001. Learning objectives.mp4 (3.4 MB)
• 002. 8.1 Address privacy, bias, and compliance in AI-powered campaigns.en.srt (4.6 KB)
• 002. 8.1 Address privacy, bias, and compliance in AI-powered campaigns.mp4 (10.0 MB)
• 003. 8.2 Build trust through Responsible AI practices and transparent messaging.en.srt (1.0 KB)
• 003. 8.2 Build trust through Responsible AI practices and transparent messaging.mp4 (2.4 MB)
• 004. 8.3 Hands-on exercise - Apply Responsible AI to your campaigns.en.srt (14.4 KB)
• 004. 8.3 Hands-on exercise - Apply Responsible AI to your campaigns.mp4 (46.1 MB)
Summary
• 001. Generative AI for Marketing Professionals - Summary.en.srt (1.2 KB)
• 001. Generative AI for Marketing Professionals - Summary.mp4 (8.5 MB)