Udemy - Marketing Foundation - From Target Audience to Digital Gr...

Files:

• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1 - Introduction
• 1 -Introduction (Julia and Cindy).mp4 (50.4 MB)
• 2 -Background What is a Strategy (Julia).mp4 (31.7 MB)
• 3 -When and For What do you Need a Marketing Strategy (Julia).mp4 (8.0 MB)
• 4 -The Marketing Mix - And What Aspects are Covered in this Course (Julia).mp4 (16.4 MB)
• 5 - Handout and How to Work with this Course.html (1.1 KB)
• 5 -Udemy Basics of Marketing and Public Relations Strategies-by Cindy Pfitzmann.pdf (5.4 MB)
2 - Defining Your Target Group
• 1 -Defining your Target Group (When you speak to everyone, you speak to no one!).mp4 (28.5 MB)
• 10 -Example of a Story Board_Udemy_Cindy Pfitzmann.pdf (148.9 KB)
• 10 -Practice video Example of a Story Board.mp4 (22.2 MB)
• 2 -Advantages of Defining Your Target Group.mp4 (15.2 MB)
• 3 -Target Group vs. Target Market.mp4 (50.1 MB)
• 4 -Methods of Analyzing Target Groups.mp4 (16.3 MB)
• 5 -Market Research - The First Step in Defining Your Target Group.mp4 (19.0 MB)
• 6 -Empathy Map Download.url (0.1 KB)
• 6 -The Empathy Map - Understanding Your Target Group Better.mp4 (22.3 MB)
• 7 -Example of an Empathy Map_Udemy_Cindy Pfitzmann.pdf (265.3 KB)
• 7 -Practice video How to fill out the Empathy Map.mp4 (59.8 MB)
• 8 -Buyer Persona Template in Canva.url (0.1 KB)
• 8 -The Buyer Persona - Define Your Ideal Customer.mp4 (61.5 MB)
• 9 -The Story Board - Visualizing the Customer Journey.mp4 (65.4 MB)
3 - Positioning of a Company in the Market
• 1 -What is a Clear Positioning.mp4 (34.1 MB)
• 2 -Porter's Competetive Strategy - Overview.mp4 (6.1 MB)
• 3 -Competetive Strategy Cost Leadership.mp4 (21.5 MB)
• 4 -Competetive Strategy Differentiation.mp4 (28.6 MB)
• 5 -Competetive Strategy Niche Strategy.mp4 (45.0 MB)
• 6 -Spectrum Analysis.mp4 (31.5 MB)
• 7 -Practice Video Strategic approach to developing a positioning.mp4 (65.5 MB)
4 - Developing a Corporate Communication Strategy
• 1 -Who Do You Want to Reach and What is Your Message.mp4 (15.8 MB)
• 2 -Importance of a Communication Strategy for Companies.mp4 (22.0 MB)
• 3 -Affiliation in an Organization.mp4 (13.4 MB)
• 4 -Elements of a Communication Strategy.mp4 (22.4 MB)
• 5 -Ten Steps Framework for a Communication Concept.mp4 (52.4 MB)
5 - Development of an Organic Digital Sales Strategy
• 1 -Definition and Characteristics of Organic Digital Sales Strategies.mp4 (26.6 MB)
• 2 -Advantages and Disadvantages of Organic Digital Sales Strategies.mp4 (8.6 MB)
• 3 -Bird's Eye View - PESO Model (Paid, Earned, Shared, Owned Media).mp4 (28.9 MB)
• 3 -Peso Model.pdf (32.4 KB)
• 4 -Marketing Funnel.mp4 (56.5 MB)
• 5 -Practical Video Development of a Digital Marketing Funnel.mp4 (122.0 MB)
7 - Wrap Up, Next Steps & Congratulation
• 1 -Summary and Wrap Up (Cindy).mp4 (13.3 MB)
• 2 -Congratulations (Cindy).mp4 (13.5 MB)
• Bonus Resources.txt (0.1 KB)