Udemy - Branding and Marketing Essentials

Files:

• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1 - Course Preview
• 1 -Overview.mp4 (12.6 MB)
• 2 -Course Content.mp4 (14.5 MB)
2 - Factors Influencing Branding and Marketing
• 1 -Internal factors - Organization.mp4 (14.6 MB)
• 2 -Assignment 1.pdf (150.3 KB)
• 2 -Internal Factors - Business Model.mp4 (10.0 MB)
• 3 -External Factors - Industry and Competitors.mp4 (14.5 MB)
• 4 -Case Study - Sting vs Red Bull.mp4 (8.3 MB)
• 5 -Other External Factors.mp4 (15.2 MB)
3 - The Role of Communication
• 1 -Communications - The Driving Force behind Branding & Marketing.mp4 (22.9 MB)
• 2 -Assignment 2.pdf (126.1 KB)
• 2 -Communication - Other Fields.mp4 (9.0 MB)
4 - Understanding Branding & Marketing
• 1 -Differences between Branding & Marketing.mp4 (17.4 MB)
• 2 -Assignment 3.pdf (675.9 KB)
• 2 -Differences between Branding & Marketing - Continued.mp4 (8.3 MB)
• 3 -When to Brand and When to run Marketing Campaigns.mp4 (13.1 MB)
5 - Designing a strategy
• 1 -The 5 Steps in Strategy Formulation.mp4 (11.9 MB)
• 10 -Appeals in Messaging.mp4 (34.9 MB)
• 11 -Assignment 5.pdf (103.0 KB)
• 11 -Content Strategy.mp4 (18.5 MB)
• 12 -When Campaign Timing and Duration.mp4 (22.4 MB)
• 13 -How Digital Media.mp4 (30.9 MB)
• 14 -Offline Mediums.mp4 (15.9 MB)
• 15 -Strategy Assignment 6.pdf (108.3 KB)
• 2 -Setting a S.M.A.R.T objective.mp4 (16.6 MB)
• 3 -Example of S.M.A.R.T objectives.mp4 (8.5 MB)
• 4 -Case Study & Assignment.mp4 (19.1 MB)
• 5 -Who - Target Audience.mp4 (20.5 MB)
• 6 -Assignment 4.pdf (92.8 KB)
• 6 -Segmentation and Targeting.mp4 (22.0 MB)
• 7 -Positioning.mp4 (14.0 MB)
• 8 -Case Study - The rise and fall of JUUL.mp4 (10.9 MB)
• 9 -What Content Messaging.mp4 (30.5 MB)
6 - The Importance of Data
• 1 -Use of Data in Decision Making.mp4 (14.3 MB)
• 2 -Key Metrics - Digital Marketing.mp4 (9.6 MB)
• 3 -Key Metrics - Offline Marketing.mp4 (6.5 MB)
• 4 -Statistics Concepts for Branding & Marketing.mp4 (21.6 MB)
• 4 -Strategy Assignment 7.pdf (211.4 KB)
7 - Myths vs Facts
• 1 -Common Myths.mp4 (38.2 MB)
8 - The Science behind Branding & Marketing
• 1 -Consumer Behavior.mp4 (50.0 MB)
• 2 -Example of Application - Classical Conditioning.mp4 (27.1 MB)
• Bonus Resources.txt (0.1 KB)