Udemy - Programmatic Advertising Essentials 2025 +

  • Category Other
  • Type Tutorials
  • Language English
  • Total size 398.1 MB
  • Uploaded By freecoursewb
  • Downloads 144
  • Last checked 7 hours ago
  • Date uploaded 6 months ago
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Infohash : 1CF6EE3C41A4EA35BF77EBE680F395BDF0ED456B



Programmatic Advertising Essentials | 2025+

https://WebToolTip.com

Published 7/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 48m | Size: 398 MB

Master RTB auctions, buying lanes, brand safety & cookieless targeting—in one 60-minute, hands-on course.

What you'll learn
Describe how DSPs, SSPs and DMPs work together in the programmatic ecosystem.
Choose the optimal buying model—from Open Auction to Programmatic Guaranteed—for any campaign.
Configure brand-safety, fraud and viewability filters to protect budget and reputation.
Build cookieless targeting using first-party IDs, contextual and semantic AI signals.
Analyse reports to optimise CPM, CPV and ROAS for continuous performance lift.

Requirements
No prior media-buying experience required—course starts from the basics.
Helpful: general digital-marketing terminology (CPM, CTR, conversion).

Files:

[ WebToolTip.com ] Udemy - Programmatic Advertising Essentials 2025 +
  • Get Bonus Downloads Here.url (0.2 KB)
  • ~Get Your Files Here ! 1 - Introduction
    • 1 -Course Welcome & Agenda.mp4 (18.1 MB)
    2 - What Is Programmatic
    • 1 -Definition & Market Momentum.mp4 (11.8 MB)
    • 2 -Benefits Efficiency, Relevance & Control.mp4 (8.9 MB)
    • 3 -Omnichannel Formats in 2025 & Myth-Busting.mp4 (34.6 MB)
    3 - How It Works
    • 1 -DSP, SSP & DMP Explained.mp4 (21.9 MB)
    • 2 -The 6-Step Real-Time Auction.mp4 (7.3 MB)
    • 3 -Data Signals That Influence a Bid.mp4 (53.3 MB)
    4 - Buying Models
    • 1 -Open Auction vs. Private Deals.mp4 (12.4 MB)
    • 2 -Preferred Deal & Programmatic Guaranteed.mp4 (5.8 MB)
    • 3 -CPM_Calculator_Template.xlsx (10.4 KB)
    • 3 -Response, Cost Breakdown & Optimal Mix.mp4 (12.9 MB)
    5 - Brand Safety & Verification
    • 1 -Definition, DSP Guardrails & Pre-Bid Filters.mp4 (9.4 MB)
    • 2 -Third-Party Verification & Context + Semantic.mp4 (3.8 MB)
    • 3 -SPO & Post-Bid Diagnostic.mp4 (6.0 MB)
    • 4 -Mini-Case Family-App Launch with Safety Layers.mp4 (10.6 MB)
    6 - Post-Cookie Solutions
    • 1 -Definition, First-Party & Interoperable IDs.mp4 (28.3 MB)
    • 2 -Contextual & Semantic AI 2.0.mp4 (12.2 MB)
    • 3 -Non-Personal Signals & Clean Rooms.mp4 (19.0 MB)
    • 4 -Google Privacy Sandbox & Example Cookieless Campaign Blueprint.mp4 (18.4 MB)
    7 - Data Targeting
    • 1 -Smart vs. Big Data Strategy.mp4 (11.9 MB)
    • 2 -Vendor Landscape.mp4 (15.5 MB)
    • 3 -Evaluation & AB Segment Testing Framework.mp4 (8.1 MB)
    • 3 -Programmatic Campaign Brief Template.docx (20.0 KB)
    • 4 -Mini Case Playbook Winter Sportswear.mp4 (6.6 MB)
    8 - Skills & Career Path
    • 1 -Ten Essential Programmatic Skills.mp4 (19.0 MB)
    • 2 -T-Shaped Growth Plan & OKRs.mp4 (19.9 MB)
    9 - Recap & Next Steps
    • 1 -Lightning Summary & Action Plan.mp4 (22.5 MB)
    • 1 -Programmatic Advertising Cheat Sheet.pdf (57.1 KB)
    • Bonus Resources.txt (0.1 KB)

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