Udemy - Full-Cycle Product Marketing

Files:

• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1 - Introduction
• 1 -Introduction to product marketing.mp4 (44.2 MB)
• 1 -Introduction to product marketing.pdf (1.2 MB)
• 2 -Why is product marketing essential for startups.mp4 (40.1 MB)
• 2 -Why is product marketing essential for startups_.pdf (900.4 KB)
10 - Product Development and Management
• 1 - Section slide-deck.html (0.0 KB)
• 1 -Presentation and objectives.mp4 (23.8 MB)
• 1 -Product Development and Management.pdf (1.9 MB)
• 10 -Case Studies and Best Practices.mp4 (150.0 MB)
• 11 -Next Steps.mp4 (34.3 MB)
• 2 -Introduction to Product Development and Management.mp4 (32.3 MB)
• 3 -Idea Generation and Concept Development.mp4 (55.5 MB)
• 4 -Product Design and Prototyping.mp4 (31.8 MB)
• 5 -Product Testing and Validation.mp4 (15.9 MB)
• 6 -Product Launch and Commercialisation.mp4 (71.8 MB)
• 7 -Product Life-cycle Management.mp4 (75.4 MB)
• 8 -Agile Product Development.mp4 (73.4 MB)
• 9 -Product Metrics and Performance Measurement.mp4 (72.5 MB)
11 - Supplementary model Customer Onboarding
• 1 - Building a User Onboarding Framework.html (12.6 KB)
• 1 - Heatmaps and Eye Tracking Visualizing User Behavior.html (10.6 KB)
• 1 - The Art of User Onboarding.html (15.0 KB)
• 1 - The Psychology of User Onboarding.html (7.4 KB)
• 1 - User Onboarding Case Studies Learning from the Best.html (11.3 KB)
• 1 - User Onboarding and UX Design A Symbiotic Relationship.html (10.8 KB)
• 1 - User Onboarding for Different User Types.html (7.2 KB)
2 - Understanding Target Audience and ICPs
• 1 -Why understanding the audience is foundational for startup success.mp4 (38.0 MB)
• 1 -Why understanding the audience is foundational for startup success_.pdf (595.3 KB)
• 2 -Target market and ICP.mp4 (66.2 MB)
• 2 -Target market and ICP.pdf (1.4 MB)
• 3 -Anatomy of ICP Buyer persona, pain points, goals, barriers, and triggers.mp4 (56.7 MB)
• 3 -Anatomy of ICP_ Buyer persona, pain points, goals, barriers, and triggers.pdf (1.3 MB)
• 4 -How can you determine the ICP and target audience with AI.mp4 (82.1 MB)
• 4 -How can you determine the ICP and target audience with AI_.pdf (2.0 MB)
3 - Finding the Right Customers
• 1 -Where do buyer personas hang out.mp4 (45.7 MB)
• 1 -Where do buyer personas hang out_.pdf (1,005.6 KB)
• 2 -How to find your audience.mp4 (55.1 MB)
• 2 -How to find your audience.pdf (971.8 KB)
• 3 -How to leverage AI while finding your audience.mp4 (49.4 MB)
• 3 -How to leverage AI while finding your audience.pdf (971.1 KB)
4 - Establishing a Strong Messaging
• 1 -Principles of Effective Messaging.mp4 (64.9 MB)
• 1 -Principles of Effective Messaging.pdf (1.2 MB)
• 2 -The path to a Solid Positioning.mp4 (37.7 MB)
• 2 -The path to a Solid Positioning.pdf (1,006.6 KB)
• 3 -Aligning Messaging with ICP.mp4 (37.3 MB)
• 3 -Aligning Messaging with ICP.pdf (953.4 KB)
• 4 -Building positioning with AI.mp4 (48.0 MB)
• 4 -Building positioning with AI.pdf (1.4 MB)
5 - Turning Messaging into Action With Content
• 1 -Content Marketing Pillars.mp4 (40.2 MB)
• 1 -Content Marketing Pillars.pdf (831.7 KB)
• 2 -How to Implement Messaging in Your Content.mp4 (57.9 MB)
• 2 -How to Implement Messaging in Your Content.pdf (753.6 KB)
• 3 -Crafting High-Impact Content with AI.mp4 (71.4 MB)
• 3 -Crafting High-Impact Content with AI.pdf (1.7 MB)
6 - Crafting converting ads
• 1 -How to use ICP data to highlight problems, pains, and solution in ads.mp4 (50.3 MB)
• 1 -How to use ICP data to highlight problems, pains, and solution in ads.pdf (881.5 KB)
• 2 -Overview of the PAS, AIDA, and other frameworks.mp4 (40.5 MB)
• 3 -Creating Facebook and LinkedIn ads with AI.mp4 (34.5 MB)
• 3 -Creating Facebook and LinkedIn ads with AI.pdf (714.1 KB)
7 - Building ICP and Marketing strategy with AI
• 1 -Building ICP and Marketing strategy with AI.mp4 (66.0 MB)
8 - Go-to-Market
• 1 - Building a Powerful Marketing Mix.html (25.7 KB)
• 1 - Case Studies of Successful GTM Optimization.html (24.5 KB)
• 1 - Customer Acquisition and Retention.html (18.1 KB)
• 1 - Defining Your Value Proposition and Positioning.html (18.4 KB)
• 1 - Foundations of Go-to-Market Strategy.html (19.9 KB)
• 1 - Launch Planning and Execution.html (18.2 KB)
• 1 - Market Analysis and Competitive Landscape.html (20.7 KB)
• 1 - Metrics and Analytics for GTM Success.html (17.9 KB)
• 1 - Post-Launch Optimization and Growth.html (16.7 KB)
• 1 - Pricing Strategies for Optimal Market Penetration.html (18.9 KB)
• 1 - The Go-to-Market Framework Overview & Strategic Models.html (7.2 KB)
9 - Growth Strategies and Market Expansion
• 1 - Building a Product Team Collaboration & Communication.html (4.1 KB)
• 1 - Building the Business Model Monetization & Marketing.html (3.8 KB)
• 1 - Continuous Improvement Product Iteration & Innovation.html (3.7 KB)
• 1 - Designing the User Experience UX & UI.html (3.5 KB)
• 1 - Development & Iteration Agile Methodology & Tech Stack.html (4.4 KB)
• 1 - Identifying the Need Market Research & User Validation.html (8.0 KB)
• 1 - Launching & Growth App Store Optimization & User Engagement.html (4.8 KB)
• 1 - The Long Game Product Management Career Path.html (2.3 KB)
• Bonus Resources.txt (0.1 KB)