Programmatic Advertising - Transformative Strategies for Success ...

Category Other
Type E-Books
Language English
Total size 1.8 MB
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Infohash : E475217914E414513CB141CBB9D3181FEEC1C5A1

Programmatic Advertising: Transformative Strategies for Success in Modern Advertising

https://WebToolTip.com

English | November 24, 2024 | ASIN: B0DP1LXNSR | 244 pages | EPUB | 1.80 Mb

"Programmatic Advertising" delves into how automation and data analysis have transformed digital advertising. This book provides a comprehensive overview of the fundamentals of programmatic advertising, tracing its evolution from early beginnings to its current sophistication. It details how Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Data Management Platforms (DMPs) work together to optimize the buying and selling of ad space through real-time auctions.

The book also addresses current challenges such as data privacy and ad fraud, offering strategies to overcome these issues. It explores emerging trends shaping the future of digital marketing.

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                [ WebToolTip.com ] Programmatic Advertising - Transformative Strategies for Success in Modern Advertising
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