Udemy - Understanding Consumer Behaviour
- Category Other
- Type Tutorials
- Language English
- Total size 592.6 MB
- Uploaded By freecoursewb
- Downloads 169
- Last checked 2 days ago
- Date uploaded 10 months ago
- Seeders 10
- Leechers 1
Understanding Consumer Behaviour
https://FreeCourseWeb.com
Published 2/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 18m | Size: 592 MB
Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour
What you'll learn
Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
Analyse the role of social and cultural contexts in shaping consumer behaviour.
Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
Enhance audience engagement through a deeper understanding of motivations and attitudes.
Build strategies that foster customer loyalty and long-term relationships.
Requirements
This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.
Files:
[ FreeCourseWeb.com ] Udemy - Understanding Consumer Behaviour- Get Bonus Downloads Here.url (0.2 KB) ~Get Your Files Here ! 1 - Course introduction
- 1 -Course introduction.mp4 (22.6 MB)
- 1 -Section 1 introduction -Understanding consumer behaviour.mp4 (12.0 MB)
- 2 -Lesson 1.1 - What is consumer behaviour.mp4 (41.3 MB)
- 2 -Lesson 1.pdf (180.2 KB)
- 3 -Lesson 1.2 - The decision-making process.mp4 (46.0 MB)
- 3 -Lesson 1.pdf (261.0 KB)
- 4 -Lesson 1.3 - Psychological factors affecting consumer behaviour.mp4 (58.8 MB)
- 4 -Lesson 1.pdf (201.4 KB)
- 5 -Section 1 conclusion.mp4 (8.8 MB)
- 1 -Section 2 introduction - Social and cultural influences on consumer behaviour.mp4 (14.8 MB)
- 2 -Lesson 2.1 - The impact of culture.mp4 (48.1 MB)
- 3 -Lesson 2.2 - Social class and consumer behaviour.mp4 (48.7 MB)
- 3 -Lesson 2.pdf (215.8 KB)
- 4 -Lesson 2.3 - The influence of reference groups and opinion leaders.mp4 (47.8 MB)
- 5 -Section 2 conclusion.mp4 (11.6 MB)
- 1 -Secton 3 introduction - Personal and situational factors.mp4 (21.9 MB)
- 2 -Lesson 3.1 - Personal influences on consumer behaviour.mp4 (65.6 MB)
- 2 -Lesson 3.pdf (262.6 KB)
- 3 -Lesson 3.2 - Situational influences.mp4 (54.5 MB)
- 3 -Lesson 3.pdf (260.6 KB)
- 4 -Lesson 3.3 - Consumer attitudes and behavioural change.mp4 (61.7 MB)
- 5 -Section 3 conclusion.mp4 (11.1 MB)
- 1 -Course conclusion.mp4 (16.0 MB)
- Bonus Resources.txt (0.1 KB)
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