Udemy - Bold Moves, Big Results - The Outrageous Marketing Playbo...

Files:

• Get Bonus Downloads Here.url (0.2 KB)
~Get Your Files Here ! 1. Introduction
• 1. Introduction.mp4 (56.5 MB)
2. Examples
• 1. An Outrageous Actor and Writer.mp4 (38.5 MB)
• 2. Sacha Baron Cohen - Borat Outrageous Pranks.mp4 (157.5 MB)
• 3. A Novel Way to Complain.mp4 (37.6 MB)
• 4. United Breaks Guitars Video.mp4 (95.8 MB)
• 5. Dress to Shock.mp4 (19.3 MB)
• 6. Lady Gaga Interview.mp4 (32.5 MB)
• 7. The Master of Self-Publicity - Sir Richard Branson.mp4 (62.2 MB)
• 8. Richard Branson's Best Prank.mp4 (23.1 MB)
• 9. Brilliant Billboards.mp4 (58.7 MB)
3. Case Studies
• 1. City of Los Angeles Advert.mp4 (37.7 MB)
• 10. Sportka Advert.mp4 (16.8 MB)
• 10.1 NBC Article on the Sportka Ad.html (0.1 KB)
• 11. Quick Quiz.html (0.1 KB)
• 2. When the Conventional No Longer Works, Try the Controversial.mp4 (38.3 MB)
• 3. The Little Finger Campaign.mp4 (21.5 MB)
• 3.1 Sydney Morning Herald Article.html (0.2 KB)
• 4. Sydney Morning Herald Article.html (2.8 KB)
• 5. Case Study - Paddy Power Blind Footballers.mp4 (28.1 MB)
• 6. Paddy Power - Blind Football Advert.mp4 (10.7 MB)
• 7. Blind Football Advert Controversy and Publicity.mp4 (24.5 MB)
• 7.1 BBC Article on the Paddy Power Advert.html (0.1 KB)
• 8. BBC Article on Paddy Power Advert.html (2.4 KB)
• 9. Case Study - A Campaign that Failed.mp4 (41.9 MB)
• 9.1 NBC Coverage of the Ad that Backfired.html (0.1 KB)
4. Topical Mischief
• 1. What is Topical Mischief.mp4 (25.1 MB)
• 2. Example - Burger King.mp4 (24.4 MB)
• 2.1 Time Magazine Coverage.html (0.2 KB)
• 3. Brad is Single - Introduction.mp4 (12.1 MB)
• 4. Norwegian Air Campaign - Brad is Single.mp4 (8.5 MB)
• 4.1 Campaign UK - The Story behind the Brad is Single Ad.html (0.1 KB)
• 5. The Horse Meat Parody.mp4 (30.4 MB)
5. Arts and Entertainment
• 1. Lessons from Punk Rock.mp4 (53.5 MB)
• 2. Outrageous Artists and Art.mp4 (103.5 MB)
• 3. Banksy's Outrageous Stunt.mp4 (33.1 MB)
6. Methods and Exercises
• 1. When to be Outrageous and How to Generate Ideas.mp4 (134.8 MB)
• 2. Two Powerful Brainstorm Methods.mp4 (64.2 MB)
• 3. 10 Outrageous Marketing Techniques.mp4 (53.6 MB)
7. Conclusion
• 1. Bonus Lecture.mp4 (135.2 MB)
• Bonus Resources.txt (0.4 KB)