Linkedin - Understanding Customers Using Jobs To Be Done with Dav...

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  • Type Tutorials
  • Language English
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Infohash : 07B562ED9C3F5ADC65B8E27D39FC7611079AD056



Understanding Customers Using Jobs To Be Done with David Duncan



https://CourseHulu.com

Released 3/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 25m | Size: 561 MB

If you’re looking to discover customer insights that lead to breakthrough innovations, winning products, and new directions for growth, the Jobs To Be Done methodology (JTBD) could be the perfect solution for you. JTBD offers a fresh way to understand what your customers really want—and it can be applied to projects at every level of your organization.

In this course, author and JTBD expert David Duncan offers practical tips on how to uncover opportunities to better serve your customers, from one-on-one interviews and customer-first mindsets to tools for rewriting your overall business strategy. Along the way, David talks with LinkedIn chief product officer, Tomer Cohen, who shares lessons learned from the implementation of JTBD at LinkedIn, highlighting its transformative impacts across the organization. By the end of this course, you’ll be ready to use JTBD as your new organizational compass, apply it to complex business challenges, and drive long-term success.

Files:

[ CourseHulu.com ] Linkedin - Understanding Customers Using Jobs To Be Done with David Duncan
  • Get Bonus Downloads Here.url (0.2 KB)
  • ~Get Your Files Here ! 01 - Introduction
    • 01 - What jobs are your customers trying to get done.mp4 (10.5 MB)
    • 01 - What jobs are your customers trying to get done.srt (1.1 KB)
    02 - 1. What Is Jobs To Be Done
    • 01 - Why do customers make the choices they do.mp4 (19.4 MB)
    • 01 - Why do customers make the choices they do.srt (6.5 KB)
    • 02 - JTBD A language, a method, a mindset.mp4 (11.4 MB)
    • 02 - JTBD A language, a method, a mindset.srt (3.7 KB)
    03 - 2. The Jobs To Be Done Language
    • 01 - Defining customer jobs.mp4 (42.9 MB)
    • 01 - Defining customer jobs.srt (11.0 KB)
    • 02 - Looking through the jobs lens.mp4 (22.1 MB)
    • 02 - Looking through the jobs lens.srt (7.4 KB)
    • 03 - CafĂ© case study Discovering customer jobs.mp4 (17.1 MB)
    • 03 - CafĂ© case study Discovering customer jobs.srt (6.2 KB)
    • 04 - Customer circumstances.mp4 (18.5 MB)
    • 04 - Customer circumstances.srt (7.2 KB)
    • 05 - Getting to deep customer insights.mp4 (22.3 MB)
    • 05 - Getting to deep customer insights.srt (7.0 KB)
    • 06 - Current solutions, workarounds, and the real competition.mp4 (20.6 MB)
    • 06 - Current solutions, workarounds, and the real competition.srt (8.0 KB)
    • 07 - Quality from the customer's perspective.mp4 (22.4 MB)
    • 07 - Quality from the customer's perspective.srt (8.0 KB)
    • 08 - Help wanted signs.mp4 (15.8 MB)
    • 08 - Help wanted signs.srt (5.7 KB)
    • 09 - What if your customer is an organization.mp4 (39.1 MB)
    • 09 - What if your customer is an organization.srt (10.0 KB)
    • 10 - Building a complete picture of the customer.mp4 (4.7 MB)
    • 10 - Building a complete picture of the customer.srt (1.6 KB)
    04 - 3. The Jobs To Be Done Method
    • 01 - The Jobs To Be Done thought process.mp4 (13.1 MB)
    • 01 - The Jobs To Be Done thought process.srt (6.1 KB)
    • 02 - Talking to customers in the wild.mp4 (18.1 MB)
    • 02 - Talking to customers in the wild.srt (6.5 KB)
    • 03 - How to interview a customer.mp4 (43.0 MB)
    • 03 - How to interview a customer.srt (10.4 KB)
    05 - 4. The Jobs To Be Done Mindset
    • 01 - Thinking customer-first.mp4 (17.8 MB)
    • 01 - Thinking customer-first.srt (5.9 KB)
    • 02 - Four customer-centric mindsets.mp4 (22.4 MB)
    • 02 - Four customer-centric mindsets.srt (7.4 KB)
    06 - 5. Applying Jobs To Be Done
    • 01 - Creating customer-centric strategies.mp4 (12.5 MB)
    • 01 - Creating customer-centric strategies.srt (5.5 KB)
    • 02 - Creating customer-centric innovations.mp4 (17.7 MB)
    • 02 - Creating customer-centric innovations.srt (6.1 KB)
    • 03 - Building customer-centric organizations with LinkedIn's CPO Tomer Cohen.mp4 (85.8 MB)
    • 03 - Building customer-centric organizations with LinkedIn's CPO Tomer Cohen.srt (15.9 KB)
    • 04 - Lessons learned from LinkedIn’s journey implementing jobs to be done.mp4 (56.4 MB)
    • 04 - Lessons learned from LinkedIn’s journey implementing jobs to be done.srt (11.5 KB)
    07 - Conclusion
    • 01 - Jobs To Be Done as a way of life.mp4 (6.9 MB)
    • 01 - Jobs To Be Done as a way of life.srt (2.3 KB)
    • Bonus Resources.txt (0.4 KB)
    • Ex_Files_Understanding_Customers Exercise Files
      • Product-Centric Lens vs. Jobs-Centric Lens.pdf (34.9 KB)
      • Starter Prompts.pdf (35.5 KB)

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