[PimpMyMoney] Julian Cole - Strategy Finishing School

Files:

• 30-How To Get To An Insight (Aug 21).mp4 (690.8 MB)
• 01-Master Brand Strategy in 60 minutes (sept 20).mp4 (182.1 MB)
• 02-How To Setup A Strategy Department (Sept 7).mp4 (185.2 MB)
• 03-Roadmap For How To Break Into Strategy (August 23).mp4 (303.0 MB)
• 04-My Worksheet To Respond To Client Briefs (August 9).mp4 (310.4 MB)
• 05-5 Frameworks To Be The Next Best Strategists (July 25).mp4 (247.3 MB)
• 06-My Strategy On A Page Process You Can Steal (July 12).mp4 (179.4 MB)
• 07-Conquer Comms Strategy (June 28).mp4 (261.6 MB)
• 08-Master Brand Strategy in 60 minutes (June 14).mp4 (284.7 MB)
• 09-How Strategists Can Help Sell Innovative Work (May 24).mp4 (547.6 MB)
• 10-Roadmap For How To Break Into Strategy (May 17).mp4 (225.2 MB)
• 11-3 Roles A Creative Strategist Controls (May 3).mp4 (317.9 MB)
• 12-Improve Your Strategy Writing In 1 Hour (April 19).mp4 (195.4 MB)
• 13-Boring To Brilliant Briefs (April 5).mp4 (198.3 MB)
• 14-Comms Strategy (March 22).mp4 (309.2 MB)
• 15-How To Set Up A Strategy Department (March 8).mp4 (221.4 MB)
• 16-Webinar Design Thinking For Product Innovation (February 22).mp4 (410.3 MB)
• 17-How To Transfer Into Strategy (January 2022).mp4 (175.5 MB)
• 18-My Strategy Process For Responding To Client Briefs (December 2021).mp4 (292.9 MB)
• 19-5 Frameworks Every Ad Strategist Must Know (November 2021).mp4 (218.7 MB)
• 20-4 Secrets to Never Writing A Bad Brand Strategy (November 2021).mp4 (320.0 MB)
• 21-3 Places to Find An Insight (October 2021).mp4 (326.9 MB)
• 22-How to Do Comms Planning (October 2021).mp4 (312.5 MB)
• 23-5 Strategy Exercises to Become a Better Strategist (September 2021).mp4 (345.8 MB)
• 24-How to Build a Strategy Department (September 21).mp4 (282.1 MB)
• 25-How to Prepare for a Strategy Interview (September 21).mp4 (375.6 MB)
• 26-How To Transfer Into Strategy Webinar (September 21).mp4 (308.0 MB)
• 27-How To Write A Strategy On A Page (September 21).mp4 (247.6 MB)
• 28-How To Write A Creative Brief Webinar (August 21).mp4 (284.9 MB)
• 29-PDA Strategy Fundamentals (August 2021).pptx (11.7 MB)
• 29-Understanding Strategy Fundamentals (August 21).mp4 (388.8 MB)
• 31-Growing As A Strategist (May 21).mp4 (212.0 MB)
• 32-Writing A Strategy (May 21).mp4 (299.5 MB)
• 33-What Is Strategy (May 21).mp4 (348.0 MB)
• 34-Comms Framework (April 21).mp4 (379.6 MB)
• 35-How To Get A Strategy Promotion Webinar (January 21).mp4 (198.0 MB)
• 36-Writing Colorful Brief Webinar (Dec 20).mp4 (266.4 MB)
• 37-How To Find An Insight (February 2022).mp4 (357.8 MB)
• 38-How To Write A Strategy On A Page (February 14).mp4 (202.4 MB)

• GroupBuys.url (0.1 KB)
• PimpMyMoney.url (0.1 KB)
• Read Me.txt (1.8 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
01-Strategy Fundamentals
• 01-Strategy Finishing School - Course Introduction.mp4 (29.1 MB)
• 02-How To Learn Strategy.mp4 (19.2 MB)
• 03-Porsche Macan Brief.docx (9.7 KB)
• 03-Porsche Macan Exercise.mp4 (13.9 MB)
• 04-Client Brief Audit - Porsche Macan.docx (589.0 KB)
• 05-Defining Strategy - 1,2,3 Strategy Formula.pdf (73.7 KB)
• 06-10 Strategy On A Page Examples.pptx (11.7 MB)
• 06-What Does Strategy Looks Like - Nested Strategy.pdf (266.3 KB)
• 07-2 Points Of View (Consumer & Business).pdf (82.2 KB)
• 08-Client Brief Audit - Template.docx (587.8 KB)
• 08-Client Brief Checklist.pdf (115.6 KB)
• 09-Business Goals.ts (61.3 MB)
• 10-Consumer Problem.mp4 (128.6 MB)
• 11-24 Consumer Goals Cheatsheet.pdf (1.2 MB)
• 11-Consumer Goal.pdf (492.3 KB)
• 12-Insights.mp4 (142.6 MB)
• 13-Single Minded Proposition.ts (49.3 MB)
• 14-Benefit Ladders.mp4 (82.8 MB)
• 15-Word Craft.ts (34.5 MB)
• 16-When do you create the nested strategy.pdf (107.9 KB)
• 17-Missing Strategy Fundamentals.ts (54.3 MB)
• 18-When you need a strategy.mp4 (87.3 MB)
• 19-Nested Strategy Exercise.ts (36.8 MB)
• 20-What's the difference between the strategy and creative brief.pdf (67.5 KB)
21-Strategy Exercises
• 01-WestJet Brief.docx (9.3 KB)
• 02-Finishline Brief .docx (218.7 KB)
• 03-Mildura Dairy Brief.docx (10.2 KB)
• 04-Four Seasons Brief.docx (286.8 KB)
22-Strategy Operating System
• 01-Strategy Operating System - Introduction.mp4 (150.8 MB)
• 02-What is the definition of strategy.ts (42.7 MB)
• 03-Strategy Operating System - Outputs (Models, Frameworks, Slides).mp4 (97.0 MB)
• 04-Examples.ts (64.3 MB)
• 05-Workflow.mp4 (110.8 MB)
• 06-Exercise - Rosetta Stone.ts (46.0 MB)
• 07-Your Strategy Analogy.mp4 (81.2 MB)
• 08-Write down 5-10 outputs (8).ts (28.4 MB)
• 09-Outputs of Examples.ts (10.9 MB)
• 10-Assemble Your Deck (10).ts (14.0 MB)
• 10-Resource.pdf (26.7 KB)
• 11-Strategy Operating System - Assemble Your Deck.ts (15.1 MB)
• 12-Strategy Finishing School Sales Page version 1 - 2.ts (46.4 MB)
23-Video Resources
• 01-Strategy Breakdown - Burger King.ts (26.9 MB)
• 02-Strategy Breakdown - JBL.ts (28.0 MB)
• 03-Strategy Breakdown - Extra Gum.ts (47.0 MB)
• 04-Strategy Breakdown - Burger King Stevenage.mp4 (92.3 MB)
• 05-How to Write a Strategy Portfolio with Mikaela Uricheck.ts (50.1 MB)
• 06-4 Tips to learn from Nike Advertising.mp4 (84.8 MB)
• 07-Nike Marketing Strategy Case Study - Find Your Greatness.ts (69.0 MB)
• 08-Strategy Breakdown - Eargo.ts (32.8 MB)
• 09-Resource.pdf (315.1 KB)
• 09-Strategy Breakdown - Geico.ts (52.3 MB)
• 10-How to Write a Strategy Plan - Example Stihl.mp4 (216.5 MB)
• 11-Strategy On A Page - Nike New Play.mp4 (99.2 MB)
• 12-How to Write a Strategy Plan - IKEA.mp4 (167.2 MB)
• 13-Strategy Breakdown - Newcastle Brown Ale.mp4 (150.7 MB)
• 14-Strategy Presentation Example for Mattress Firm with Matthew Osborne.mp4 (262.3 MB)
02-Research
• 01-Introduction To The Research Module.ts (14.9 MB)
• 02-Strategy Kick Off Questions.pdf (264.6 KB)
• 02-Strategy Kick Off Questions.ts (19.2 MB)
• 03-Strategy Scrapbook Template.ts (13.5 MB)
• 04-Art Of Questioning Clients (Featuring - Alex Murrell).mp4 (271.7 MB)
• 05-Evaluating Data Sources .ts (36.8 MB)
• 06-Validating Problem & Insight Statements.ts (34.0 MB)
• 07-Bonus - Strategy Scrapbook Interview Dakota Green Opening Moves.ts (42.7 MB)
• 08-1HR Research Project - Murnong (Daisy) Yams.mp4 (155.2 MB)
03-Insights
• 01-Beginner - What Are Insights.pdf (598.8 KB)
• 01-Beginner - What Are Insights.ts (28.8 MB)
• 02-Beginner - Insight Vs. Observation.ts (57.7 MB)
• 03-Intermediate - Flipping Insights (10 Minute Insight Trick).ts (18.8 MB)
• 04-Intermediate - Polishing Insights.ts (27.2 MB)
• 05-Intermediate - Adding Tension.ts (37.4 MB)
• 06-Reframing with Marco Del Valle.mp4 (577.0 MB)
• 07-What is an Insight - Danish Chan.ts (46.1 MB)
04-Briefing
• 00-Beginner - Sacred Six Elements of a Creative Brief.pptx (7.2 MB)
• 01-How To Write A Creative Brief - Seamless Example.ts (55.2 MB)
• 02-Creative Briefing - GET-TO-BY.mp4 (271.1 MB)
• 03-5 Steps Creative Brief to Tactical Brief.ts (61.7 MB)
• 04-Single Minded Proposition.ts (29.7 MB)
• 05-Number 1 Mistake Junior Planners Make.ts (29.4 MB)
• 06-Giving Creative Feedback (PDF).pdf (3.0 MB)
• 07-Tips For Briefing Remotely.pdf (1.2 MB)
• 08-Writing Colorful Briefs (Webinar - December 2020).mp4 (268.6 MB)
• 09-How to Write a Creative Brief - Cheetos.ts (30.6 MB)
• 09-Resource.pdf (330.2 KB)
• 10-How to Write a Creative Brief - Carhartt.mp4 (78.3 MB)
• 10-Resource.pdf (297.4 KB)
• 11-What is Advertising Strategy - Spotify & Snickers.ts (62.1 MB)
• 12-How To Write A Creative Brief Example Seamless Campaign - recut.mp4 (108.4 MB)
• 12-Resource.pdf (324.5 KB)
05-Brand Strategy
• 01-Brand Strategy 101.ts (68.8 MB)
• 02-Beginner - Brand Frameworks.ts (38.6 MB)
• 03-Intermediate - Brand Architecture.ts (41.8 MB)
• 04-Intermediate - Brand Archetype.ts (38.7 MB)
• 05-What is an Advertising Idea - Example It’s Miller Time.mp4 (95.2 MB)
06-Communications Planning
• 01-What is Comms Planning.ts (37.6 MB)
• 01-What Is Communications Planning.pdf (1.4 MB)
• 02-Beginner - Consumer Journey - From Data To Journey .mp4 (504.6 MB)
• 03-Beginner - Consumer Journey Mapping.ts (33.6 MB)
• 04a-Beginner - Comms Framework.ts (36.0 MB)
• 04b-RXBar Comms Framework Question.ts (19.8 MB)
• 04c-Comms Framework Webinar (PDA).mp4 (361.6 MB)
• 05a-Beginner - Comms Planning Questions.ts (51.2 MB)
• 05b-Exercise - John Lewis - Waitrose Christmas Spot.pdf (34.3 KB)
• 05c-Christmas 2019 Ad.mp4 (10.6 MB)
• 05d-Comms Planning Questions (Exercise Solution - John Lewis).ts (29.3 MB)
• 06-Intermediate - Tactical Briefing.pdf (757.3 KB)
• 06-Intermediate - Tactical Briefing.ts (61.5 MB)
• 07-Intermediate - Articulating An Idea.pdf (2.8 MB)
• 07-Intermediate - Articulating An Idea.ts (61.8 MB)
• 08-Intermediate - Building Out An Execution - Storify The Idea.ts (32.5 MB)
• 08-Storify The Idea.pdf (402.1 KB)
• 09-Campaign Ecosystems (Academy).pdf (2.0 MB)
• 09a-Intermediate - Campaign Ecosystems.ts (50.8 MB)
• 10a-Advanced - Innovation Checklist.mp4 (210.4 MB)
• 10b-Advanced - Innovation Checklist Example Betterment Opening Moves.ts (42.6 MB)
• 11-Advanced - Blueprints.ts (57.7 MB)
• 12-Bonus - Framework Factory.zip (8.5 MB)
• 13-Bonus - Advanced - Annual Content Strategy Template.pdf (1.6 MB)
• 14-How to Write a Communications Strategy (June 2021).mp4 (356.3 MB)
• 15-Creative Strategy In Advertising - Coles Supermarket Case Study.ts (46.6 MB)
• 16-Creative Strategy In Advertising - Facebook Example.ts (42.2 MB)
• 17-Creative Strategy In Advertising - HP Example.ts (39.6 MB)
• 18-What is Comms Planning.mp4 (110.1 MB)
• 19-What is Creative Strategy.mp4 (193.1 MB)
07-Advertising Effectiveness
• 01-How Advertising Works.ts (34.8 MB)
• 01-Resources.pdf (32.1 KB)
• 02-Cogs of Marketing Effectiveness with Matt Daniell.mp4 (361.6 MB)
• 03-Mental And Physical Availability.ts (25.8 MB)
• 04-Category Entry Points.ts (15.6 MB)
• 05-Distinctive Assets.ts (9.4 MB)
• 06-ESOV - Extra Share Of Voice.ts (20.8 MB)
• 07-Setting Up A KPI Framework.ts (52.8 MB)
• 08-Different Types of Measurement.ts (59.8 MB)
08-Business Strategy
• 01-Intermediate - Proactive Strategy.ts (35.7 MB)
• 02-Beginner - SWOT Analysis.ts (52.1 MB)
09-Diplomacy
• 01-Beginner - Designing Decks.mp4 (228.4 MB)
• 01-Beginner - Designing Decks.pdf (255.3 KB)
• 02-Beginner - Short Sharp Strategy.pdf (210.1 KB)
• 02-Beginner - Short Sharp Strategy.ts (46.1 MB)
• 03-Beginner - Writing Presentations.ts (46.5 MB)
• 04-Beginner - Creative Feedback.ts (36.9 MB)
• 05-Intermediate - How To Work With Creatives.ts (42.7 MB)
• 06-Intermediate - Working With Media Agencies.ts (43.2 MB)
10-Management
• 01-Intermediate - Managing Planners.ts (44.6 MB)
• 01-Resource.pdf (25.1 KB)
• 02-Intermediate - Strategy Interview Questions.ts (68.5 MB)
• 03-Advanced - Setting Up A Strategy Department.mp4 (180.8 MB)
• 04-Advanced - Designing A Strategy Department.mp4 (234.9 MB)
• 05-Advanced - Setting a Department Vision.ts (64.4 MB)
• 06-Advanced - Scoping Strategy.pdf (255.2 KB)
• 06-Advanced - Scoping Strategy.ts (43.2 MB)
• 07-Advanced - Scoping Strategy Template.ts (6.6 MB)
• 08-Advanced - Being Strategic About Resourcing.ts (31.2 MB)
• 09-Advertising Agency Models.ts (47.6 MB)
• 10-The 3 Secrets to Attracting Great Strategy Talent.mp4 (94.2 MB)
• 11-5 Strategy Exercises for Strategists.mp4 (233.4 MB)
• 11-5 Strategy Exercises for Strategists.pdf (781.4 KB)
11-Selling Strategy
• 01-Advanced - Scoping Strategy.ts (49.9 MB)
• 02-Advanced - Scoping Strategy Template.ts (8.7 MB)
• 03-Intermediate - Proactive Strategy.ts (35.7 MB)
12-Professional Development
• 01-Beginner - Who's Who In The Agency.ts (24.7 MB)
• 02-Beginner - Different Types Of Planners (Brand Planner, Comms Planner, & Media Planner).ts (51.2 MB)
• 03-Beginner - Transition into Strategy.ts (50.0 MB)
• 04-Beginner - Strategy Confidence.ts (33.2 MB)
• 05-Beginner - How To Write Short Sharp Strategy.ts (50.2 MB)
• 06-Beginner - Writing Presentations.ts (55.5 MB)
• 07-Beginner - Designing Decks.mp4 (243.3 MB)
• 07-Beginner - Designing Decks.pdf (256.0 KB)
• 08-2020 Trend Reports.zip (369.9 MB)
• 08-Beginner - Managing Downtime.ts (10.4 MB)
• 08-Creative Briefing Writing Examples.zip (71.4 MB)
• 08-Resource.pdf (23.6 KB)
• 09-Intermediate - How to get a raise.ts (43.5 MB)
• 10-Intermediate - Strategy Portfolio.ts (42.2 MB)
• 11-How To Get A Strategy Promotion Webinar (January 2021).mp4 (208.6 MB)
• 11-Promotion Checklist.docx (297.5 KB)
• 12-Office Hours (April 2021).mp4 (256.3 MB)
• 13-Three Types of Strategists.ts (55.8 MB)
• 14-Strategy for Dealing with Burnout with Leah Gritton.mp4 (164.0 MB)
• Discord Community.url (0.1 KB)
14-Creative Briefing
• 01-Beginner - Sacred Six Elements of a Creative Brief.pptx (7.2 MB)
• 01-How To Write A Creative Brief - Seamless Example.ts (55.2 MB)
• 02-Creative Briefing - GET-TO-BY.ts (108.3 MB)
• 03-5 Steps Creative Brief to Tactical Brief.ts (61.7 MB)
• 04-Single Minded Proposition.ts (29.7 MB)
• 05-Number 1 Mistake Junior Planners Make.ts (29.4 MB)
• 06-Giving Creative Feedback.pdf (3.0 MB)
• 07-Tips For Briefing Remotely.pdf (1.2 MB)
• 08-Writing Colorful Briefs (Webinar - December 2020).ts (106.6 MB)
• 09-How to Write a Creative Brief - Cheetos.ts (30.6 MB)
• 10-How to Write a Creative Brief - Carhartt.ts (73.9 MB)
• 11-What is Advertising Strategy - Spotify & Snickers.ts (62.1 MB)
• 12-How To Write A Creative Brief Example Seamless Campaign - recut.ts (101.5 MB)
15-Framework Factory
• 00-framework-factory.zip (14.6 MB)
• 01-Framework Factory (Academy Explained).pdf (3.4 MB)
• 02-(Google Slides) Download Image for Link.png (66.2 KB)
• 03-(Keynote) Framework Factory.key (7.3 MB)
• 04-Framework Factory (Academy Explained).pptx (6.4 MB)
16-Transfer From Account Management To Strategy
• 01-How To Transfer From Account Management To Strategy - Webinar.mp4 (460.3 MB)
• 02-How To Transfer From Account Management To Strategy Webinar (Sep 2020).pptx (36.9 MB)
17-Planners Template
• 01-Google Slides - Download Picture For Link.png (81.5 KB)
• 02-Planners Template.pdf (1.4 MB)
• 03-Planners Template.pptx (6.5 MB)
18-Platform Playbook
• 01-Facebook Ad Units (Google Slides).pdf (3.4 MB)
• 02-TikTok Ad Units (Google Slides).pdf (1.5 MB)
• 03-Instagram Ad Units (Google Slides).pdf (15.7 MB)
• 04-Snapchat Ad Units (Google Slides).pdf (1.4 MB)
19-Strategy Fundamentals (2021 - Archive)
• 01-What Is Strategy-.mp4 (205.9 MB)
• 02-Different Types Of Planners-.ts (45.9 MB)
• 03-Who's Who In The Agency-.ts (21.9 MB)
• 04-Advertising Agency Models-.ts (44.7 MB)
• 05-OLD VERSION - Writing Strategy-.ts (54.3 MB)
• 06-B) Strategy Blank Checks - Jolly Rancher Review-.mp4 (232.5 MB)
• 07-Creative Briefing GET-TO-BY-.mp4 (269.3 MB)
• 08-How To Write Short Sharp Strategy-.ts (46.4 MB)
• 09-Transition into Strategy (No Agency Experience)-.ts (51.1 MB)
• 10-B) Live Webinar How To Transfer From Account Management.mp4 (160.7 MB)
• 11-Managing Downtime Lesson-.ts (10.4 MB)
• 12-Brand Glossary-.pptx (801.3 KB)
• 12-Day 1 Advice for New Planners 2021-.pptx (2.4 MB)
• 13-7 Frameworks Workshop [Mar 2021]-.mp4 (365.5 MB)
• 14-Exercise - Strategy In Under An Hour Lawn Example-.ts (44.8 MB)
20-Strategy Kick-Off Toolkit
• 01-Strategy Kick Off Toolkit.pdf (635.8 KB)
• 01-Strategy Toolkit Introduction.ts (42.3 MB)
• 02-Kickoff Call Strategy Checklist.docx (585.9 KB)
• 02-Kickoff Call Strategy Checklist.pdf (112.5 KB)
• 03-Discovery Questions.pdf (1.2 MB)
• 04-Strategy Scrapbook (Xbox Example).pdf (1.2 MB)
• 04-Strategy Scrapbook.pdf (268.7 KB)
• 05-Dakota Green Opening Moves Explaining The Strategy Scrapbook.ts (42.8 MB)
• 06-Dakota's PBR brief in Opening Moves Video.pdf (221.8 KB)
• 07-Strategy Blank Checks.pdf (331.3 KB)
• 07-Strategy Blank Checks.ts (53.8 MB)
• 08-Jolly Rancher Case Study Review-.mp4 (232.2 MB)