Lynda - UX Research: Mobile Diary Studies
- Category Other
- Type Tutorials
- Language English
- Total size 557.9 MB
- Uploaded By tutsnode
- Downloads 276
- Last checked 2 days ago
- Date uploaded 4 years ago
- Seeders 9
- Leechers 1
Infohash : FAC35F9FDC9E0F693A0931D5F1BBA9F7D45B719A
Description
Studying your customersâ experienceâespecially as they interact with your product or brand in the context of their livesâleads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos. Sarah Weise explains this qualitative research technique to gather real-life data from customers in a way that will meet your UX or market research goals. Using data gathered in mobile diary studies, you can make value-based decisions by mapping a customerâs journey, identifying buyer touch points, understanding how to segment your audience, conducting exploratory research, and more. By the end of this course, youâll be ready to perform mobile diary studies that result in actionable and meaningful insights.
Released 4/29/2021
Files:
UX Research Mobile Diary Studies [TutsNode.com] - UX Research Mobile Diary Studies 03 - The Five Market Research Outcomes- 05 - Behavioral-based customer segmentation.mp4 (66.3 MB)
- 02 - Linguistic and sentiment insights.srt (6.0 KB)
- 05 - Behavioral-based customer segmentation.srt (5.5 KB)
- 01 - Exploratory insights.srt (5.4 KB)
- 03 - Mapping a customer's journey.srt (4.2 KB)
- 04 - Moments of truth in the buying journey.srt (3.7 KB)
- 01 - Exploratory insights.mp4 (60.5 MB)
- 02 - Linguistic and sentiment insights.mp4 (55.3 MB)
- 03 - Mapping a customer's journey.mp4 (53.5 MB)
- 04 - Moments of truth in the buying journey.mp4 (53.5 MB)
- 01 - Insights direct from your customer.srt (2.3 KB)
- 02 - What you should know.srt (0.8 KB)
- 01 - Insights direct from your customer.mp4 (28.9 MB)
- 02 - What you should know.mp4 (9.6 MB)
- 01 - Analyzing your qualitative data.srt (5.6 KB)
- 02 - What goes into your report.srt (5.4 KB)
- 01 - Analyzing your qualitative data.mp4 (64.4 MB)
- 02 - What goes into your report.mp4 (44.5 MB)
- 01 - What is a mobile diary study.srt (5.5 KB)
- 02 - Gathering data with text, video, or screenshots.srt (5.2 KB)
- 01 - What is a mobile diary study.mp4 (55.6 MB)
- 02 - Gathering data with text, video, or screenshots.mp4 (45.4 MB)
- 01 - Building your market research tool kit.srt (1.7 KB)
- 01 - Building your market research tool kit.mp4 (19.1 MB)
- TutsNode.com.txt (0.1 KB) .pad
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- 9 (119.4 KB)
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