Change: How to Make Big Things Happen by Damon Centola EPUB

  • Category Other
  • Type E-Books
  • Language English
  • Total size 2.9 MB
  • Uploaded By zakareya
  • Downloads 374
  • Last checked 1 week ago
  • Date uploaded 5 years ago
  • Seeders 17
  • Leechers 0

Infohash : 39BEB541488555E5872FD80240059AFA71328AC7



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Change: How to Make Big Things Happen by Damon Centola EPUB

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​

Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.

When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

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Files:

Change_ How to Make Big Things Happen by Damon Centola EPUB
  • Change_ How to Make Big Things Happen by Damon Centola.epub (2.9 MB)
  • free audiobook version.txt (1.0 KB)

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