[PimpMyMoney] Stephen Houraghan - Brand Masters Secrets

Files:

• 6. Examples - Emotion in Branding #2.mp4 (118.1 MB)
• 1. Use Science to Elevate Your Expert Position.mp4 (14.2 MB)
• 2. Leverage Neuroscience to Connect.mp4 (66.4 MB)
• 3. Use The Psychology of Simplicity.mp4 (50.2 MB)
• 4. Steal Hearts Through Emotions.mp4 (41.6 MB)
• 5. Examples - Emotion in Branding #1.mp4 (61.1 MB)
• 7. Emotional Before _ After States.mp4 (7.1 MB)
• 8. Influence Your Audience With Neuroscience.mp4 (22.2 MB)
• 9. 5 Keys to Effective Neuromarketing.mp4 (11.1 MB)
• 10. Case Study - A Taste of Neuromarketing.mp4 (8.3 MB)
• 11. Example - Neuromarketing in Action.mp4 (6.3 MB)
• Pimpmymoney.net.url (0.1 KB)
• Telegram Channel for Business Courses.url (0.1 KB)

• Pimpmymoney.net.url (0.1 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
1. Becoming a Brand Master
• 1. How to Reposition to a Brand Master.mp4 (74.7 MB)
• 2. Your Prospects Need You to Succeed.mp4 (19.9 MB)
• 3. Your Role As a Brand Consultant and Coach.mp4 (20.2 MB)
2. Strategy Is the Driver of Brand Success
• 1. Uncover The Anatomy of a Strategic Brand.mp4 (16.8 MB)
• 2. How Branding Influences Marketing.mp4 (34.8 MB)
• 3. The Brief History of Branding.mp4 (33.9 MB)
• 4. How To Avoid Common Path to Failure.mp4 (33.8 MB)
• 5. Defining The Critical Role of Strategy.mp4 (20.0 MB)
3. Build a Foundation of Substance
• 1. Discover Your Authentic Human Brand.mp4 (72.5 MB)
• 2. The Honest Role of Authenticity.mp4 (36.9 MB)
• 3. Finding and Aligning Internal Belief.mp4 (20.3 MB)
• 4. Starting With Why.mp4 (20.1 MB)
• 5. Example - What Authenticity Is Not.mp4 (61.8 MB)
• 6. The Great Purpose Debate.mp4 (41.8 MB)
• 7. How To Develop a Meaningful Brand Purpose.mp4 (16.4 MB)
• 8. Example - Helping Under Priviledged People.mp4 (86.1 MB)
• 9. Example - Addressing Self-Esteem in Women.mp4 (30.7 MB)
• 10. How To Establish an Ambitious Vision.mp4 (15.7 MB)
• 11. Example - Brand Vision.mp4 (8.4 MB)
• 12. How to Develop a Committed Mission.mp4 (15.0 MB)
• 13. Example - Brand Mission Statements.mp4 (10.5 MB)
• 14. Developing Your Mission Statement.mp4 (5.4 MB)
• 15. How to Shape Your Reputation With Behaviour.mp4 (52.1 MB)
• 16. Example - Brand Values.mp4 (8.7 MB)
• 17. How to Develop Brand Values.mp4 (10.2 MB)
4. Strategise a Position Like a Brand Master
• 1. How Positioning Is The Cornerstone of Strategy.mp4 (43.1 MB)
• 2. The Main Players of Positioning.mp4 (8.4 MB)
• 3. Deep Dive Into The Lives of Your Audience.mp4 (48.4 MB)
• 4. Uncover Your Perfect Customer.mp4 (78.7 MB)
• 5. Find Gold From Your Competitive Analysis.mp4 (14.4 MB)
• 6. The Good, The Bad, and The Gaps.mp4 (57.8 MB)
• 7. How to Find Your Purple Cow.mp4 (17.9 MB)
• 8. Example - Subtile Difference, Big Impact.mp4 (7.8 MB)
• 9. Make a Difference to The Rightv Group.mp4 (18.3 MB)
• 10. How to Discover Your Difference w Examples.mp4 (74.0 MB)
• 11. Case Study - Razor.mp4 (52.6 MB)
• 12. How to Develop Your Positioning Strategy.mp4 (18.9 MB)
6. Develop a Human Personality With a Scientific Personality
• 1. The Impact of This Old Fashioned Tactic.mp4 (60.7 MB)
• 2. How to Make Human Connections.mp4 (35.6 MB)
• 3. Develop Your Personality with Science.mp4 (14.5 MB)
• 4. How to Keep Your Personality Defined.mp4 (9.0 MB)
• 5. Uncover Your Audeience Archetype.mp4 (5.4 MB)
• 6. Discover The Archetype Framework.mp4 (5.9 MB)
• 7. The Outlaw.mp4 (91.2 MB)
• 8. The Magician.mp4 (103.4 MB)
• 9. The Hero.mp4 (88.3 MB)
• 10. The Lover.mp4 (22.4 MB)
• 11. The Jester.mp4 (16.3 MB)
• 12. The Everyman.mp4 (52.1 MB)
• 13. The Caregiver.mp4 (17.8 MB)
• 14. The Ruler.mp4 (38.2 MB)
• 15. The Creator.mp4 (52.6 MB)
• 16. The Innocent.mp4 (47.5 MB)
• 17. The Sage.mp4 (52.5 MB)
• 18. The Explorer.mp4 (68.0 MB)
• 19. Identify Your Brand Role.mp4 (57.1 MB)
• 20. How to Use The Archetypal Mix Formula.mp4 (7.1 MB)
• 21. Build Your Personality Around Your Audience.mp4 (9.9 MB)
• 22. Bring Your Human Brand to Life.mp4 (55.3 MB)
• 23. Example - Simple Personality Expression.mp4 (37.4 MB)
• 24. Example - From Outlaw to Creator.mp4 (34.0 MB)
• 25. Example - The Personality of London.mp4 (64.0 MB)
• 26. The Brand Interview Technique.mp4 (5.1 MB)
• 27. How to Apply Your Persona Attitude.mp4 (10.9 MB)
7. Craft a Compelling Message That Lands in Hearts _ Minds
• 1. The Modern Brand Messaging Structure.mp4 (47.9 MB)
• 2. The Primary Core Message.mp4 (15.9 MB)
• 3. Develop Your Secondary Core Message.mp4 (17.5 MB)
• 4. Use the Framing Technique for Endless Content.mp4 (18.3 MB)
• 5. How to Avoid Killing Your Message.mp4 (35.3 MB)
• 6. Inject Effective Messaging Characteristics.mp4 (38.3 MB)
• 7. Craft Compelling Copy.mp4 (54.5 MB)
8. Develop a Modern Storytelling Framework
• 1. History, Science and Emotions of Storytelling.mp4 (15.8 MB)
• 2. Craft a Modern Story Framework.mp4 (52.0 MB)
• 3. Step Aside for The Hero.mp4 (38.6 MB)
• 4. The Hero_s Journey.mp4 (16.6 MB)
• 5. The Audience_s Journey.mp4 (22.6 MB)
• 6. How to Write an Effective Story.mp4 (34.4 MB)
• 7. Using Messaging _ Story Blocks.mp4 (17.3 MB)
• 8. Examples - Brand Storytelling.mp4 (102.2 MB)
• 9. How to Tell Your Modern Story.mp4 (65.9 MB)
• 10. Examples - Brand Storytelling #2.mp4 (78.3 MB)
9. Hook Your Audience From the First Interaction
• 1. The Critical Role of The Tagline.mp4 (52.7 MB)
• 2. Examples - Iconic Taglines.mp4 (16.2 MB)
• 3. Develop an Unforgettable Tagline.mp4 (39.7 MB)
• 4. The Significance of a Brand Name.mp4 (14.5 MB)
• 5. Develop a Brand Name With a Message.mp4 (58.4 MB)
• 6. Inject Your Promise Into Everything You Do.mp4 (19.4 MB)
• 7. Increase Your Value with a Hook _ a Pitch.mp4 (10.7 MB)
10. Use Visual Strategy to Craft an Identity
• 1. Strategic Design is Visual Thinking.mp4 (13.5 MB)
• 2. The Significance of The Logo.mp4 (43.5 MB)
• 3. Build a Visual Identity With Strategy.mp4 (16.9 MB)
• 4. Achieve The Visual Identity Goal of Recall.mp4 (22.8 MB)
• 5. Craft a Visual System That Works.mp4 (21.5 MB)
• 6. Characteristics of Effective Logo_s.mp4 (11.1 MB)
• 7. Example - Inspirational Logo_s.mp4 (6.5 MB)
• 8. Leverage The Psychology of Colour.mp4 (105.8 MB)
• 9. Leverage The Personality of Typography.mp4 (68.9 MB)
• 10. Leverage The Visual Human Brain.mp4 (58.3 MB)
• 11. Examples - Brand Identity Systems.mp4 (22.0 MB)
• 12. Craft an Effective Style Guide.mp4 (7.1 MB)
• 13. A Strategic Design Approach.mp4 (45.4 MB)
• Pimpmymoney.net.url (0.1 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
11. Build _ Manage a Brand Presence That Connects
• 1. Craft The Initial Brand Presence.mp4 (3.3 MB)
• 2. How to Establish Your Brand Presence.mp4 (12.6 MB)
• 3. Craft a Website As a Sales Tool.mp4 (15.2 MB)
• 4. How to Create An Effective Website.mp4 (21.4 MB)
• 5. Examples - Effective Websites.mp4 (22.0 MB)
• 6. Use Social Media As a Branding Tool.mp4 (16.6 MB)
• 7. Examples - Social Media Brand Messaging.mp4 (82.3 MB)
• 8. Use Print as a Point of Difference.mp4 (57.3 MB)
• 9. Digital Marketing Channels for a Modern Brand.mp4 (51.0 MB)
• Discord Community.url (0.1 KB)
• Pimpmymoney.net.url (0.1 KB)
• Read Me.txt (0.7 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
• 0. Welcome.mp4 (32.3 MB)
2. Brand Master Toolbox
• Brand Master Playbook.pdf (1.1 MB)
• Toolbox Overview.mp4 (5.4 MB)
Agency Folder Structure Brand Intensive Presentation
• Brand Intensive Presentation.indd (6.5 MB)
Brand Master Product - Brand Master Guide
• Brand Master Guide.indd (5.1 MB)
- Tools Cheat Sheets
• Action Verbs Cheat Sheet.pdf (69.7 KB)
• Brand Archetypes - Comprehensive.pdf (3.2 MB)
• Brand Archetypes.pdf (343.0 KB)
• Brand Master Secrets - Cheatseets- All.pdf (583.0 KB)
• Brand Name Development Techniques.pdf (50.2 KB)
• Causes and Concerns Resource.pdf (99.4 KB)
• Design Refine.pdf (34.8 KB)
• Differentiation Strategies.pdf (59.3 KB)
• Effective Copywriting.pdf (45.7 KB)
• Effective Tagline Characteristics.pdf (47.4 KB)
• Effective Website Characteristics.pdf (49.5 KB)
• Mission Characteristics.pdf (46.9 KB)
• Noble Values.pdf (49.1 KB)
• Review Sites Resource.pdf (32.7 KB)
• Social Branding.pdf (55.4 KB)
• Vision Characteristics.pdf (46.3 KB)
Workbooks
• 1. BRAND SUBSTANCE.xlsx (18.1 KB)
• 2. AUDIENCE PERSONA.xlsx (18.3 KB)
• 3. COMPETITOR AUDIT.xlsx (25.6 KB)
• 4. POSITIONING STRATEGY.xlsx (13.5 KB)
• 5. BRAND PERSONA.xlsx (21.2 KB)
• 6. CORE MESSAGE.xlsx (9.7 KB)
• 7. BRAND STORY FRAMEWORK.xlsx (14.6 KB)
• 8. BRAND NAME, TAGLINE AND HOOKS.xlsx (21.1 KB)
• 9. BRAND ESSENCE KEYWORD (BEK) RESOURCE.xlsx (21.2 KB)
• 10. CREATIVE PROCESS.xlsx (14.3 KB)
• 11. WEB DESIGN _ BUILD PROCESS.xlsx (15.3 KB)
• 12. SIMPLE PRICING WORKBOOK.xlsx (59.0 KB)
Brand Master Guide
• Brand Master Guide.idml (294.9 KB)
• Brand Master Guide.indd (3.1 MB)
• Brand Master Guide.pdf (548.2 KB)
Document fonts
• AdobeFnt21.lst (6.8 KB)
• GillSans.ttc (1.2 MB)
• Montserrat-Medium.ttf (237.5 KB)
• Montserrat-Regular.ttf (239.9 KB)
Cheatsheets
• Action Verbs Cheat Sheet.pdf (69.7 KB)
• Brand Archetypes - Comprehensive.pdf (3.2 MB)
• Brand Archetypes.pdf (343.0 KB)
• Brand Master Secrets - Cheatseets- All.pdf (583.0 KB)
• Brand Name Development Techniques.pdf (50.2 KB)
• Causes and Concerns Resource.pdf (99.4 KB)
• Design Refine.pdf (34.8 KB)
• Differentiation Strategies.pdf (59.3 KB)
• Effective Copywriting.pdf (45.7 KB)
• Effective Tagline Characteristics.pdf (47.4 KB)
• Effective Website Characteristics.pdf (49.5 KB)
• Mission Characteristics.pdf (46.9 KB)
• Noble Values.pdf (49.1 KB)
• Review Sites Resource.pdf (32.7 KB)
• Social Branding.pdf (55.4 KB)
• Vision Characteristics.pdf (46.3 KB)
Scripts
• Brand Intensive Presentation Script.docx (132.3 KB)
• Discovery Session Script.docx (121.6 KB)
Templates Brand Intensive Brief
• Brand Intensive Brief.idml (87.8 KB)
• Brand Intensive Brief.indd (1.7 MB)
• Brand Intensive Brief.pdf (69.3 KB)
Document fonts
• AdobeFnt20.lst (5.9 KB)
• GillSans.ttc (1.2 MB)
Brand Intensive Presentation
• Brand Intensive Presentation.idml (884.9 KB)
• Brand Intensive Presentation.indd (4.1 MB)
• Brand Intensive Presentation.pdf (965.7 KB)
Document fonts
• AdobeFnt20.lst (6.6 KB)
• GillSans.ttc (1.2 MB)
• Impact.ttf (135.2 KB)
Brand Master Guide
• BRAND MASTER GUIDE TEMPLATE.idml (292.4 KB)
• BRAND MASTER GUIDE TEMPLATE.indd (3.1 MB)
• BRAND MASTER GUIDE TEMPLATE.pdf (542.7 KB)
Document fonts
• AdobeFnt20.lst (7.2 KB)
• GillSans.ttc (1.2 MB)
• Raleway-Medium.ttf (175.2 KB)
• Raleway-Regular.ttf (174.3 KB)
Higher Purpose Action
• HIGHER PURPOSE ACTION TEMPLATE.idml (50.5 KB)
• HIGHER PURPOSE ACTION TEMPLATE.indd (1.2 MB)
• HIGHER PURPOSE ACTION TEMPLATE.pdf (33.8 KB)
Document fonts
• AdobeFnt20.lst (6.0 KB)
• GillSans.ttc (1.2 MB)
Website Architecture
• WEBSITE ARCHITECHTURE TEMPLATE.idml (54.7 KB)
• WEBSITE ARCHITECHTURE TEMPLATE.indd (1.3 MB)
• WEBSITE ARCHITECHTURE TEMPLATE.pdf (36.7 KB)
Document fonts
• AdobeFnt20.lst (5.9 KB)
• GillSans.ttc (1.2 MB)
Workbooks
• 1. BRAND SUBSTANCE.xlsx (18.1 KB)
• 2. AUDIENCE PERSONA.xlsx (18.3 KB)
• 3. COMPETITOR AUDIT.xlsx (25.6 KB)
• 4. POSITIONING STRATEGY.xlsx (13.5 KB)
• 5. BRAND PERSONA.xlsx (21.2 KB)
• 6. CORE MESSAGE.xlsx (9.7 KB)
• 7. BRAND STORY FRAMEWORK.xlsx (14.6 KB)
• 8. BRAND NAME, TAGLINE AND HOOKS.xlsx (21.1 KB)
• 9. BRAND ESSENCE KEYWORD (BEK) RESOURCE.xlsx (21.2 KB)
• 10. CREATIVE PROCESS.xlsx (14.3 KB)
• 11. WEB DESIGN _ BUILD PROCESS.xlsx (15.3 KB)
• 12. SIMPLE PRICING WORKBOOK.xlsx (59.0 KB)
3. Brand Master Playbook
• Brand Master Playbook.pdf (1.1 MB)
• Pimpmymoney.net.url (0.1 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
Brand Master Playbook Series
• 1. Brand Master Guide.mp4 (5.3 MB)
• 2. The Brand Master Playbook.mp4 (13.1 MB)
• 3. Brand Substance.mp4 (13.3 MB)
• 4. Positioning.mp4 (20.8 MB)
• 5. Core Message.mp4 (4.3 MB)
• 6. Storytelling.mp4 (9.6 MB)
• 7. Brand Persona.mp4 (15.5 MB)
• 8. Brand Name _ Frontline Hooks.mp4 (16.2 MB)
• 9. Strategy Review.mp4 (5.0 MB)
• 10. Brand Presence.mp4 (15.4 MB)
4. Trophy Client Sales Funnels
• 1. You_re Nothing Without an Offer.mp4 (11.7 MB)
• 2. Draw Customers In With a Value Ladder.mp4 (13.0 MB)
• 3. Give Value on The Front End.mp4 (11.6 MB)
• 4. Stop Packaging Your Services.mp4 (6.1 MB)
• 5. The Anatomy of a Sales Funnel.mp4 (4.9 MB)
• 6. Trophy Client Funnel Sequence.mp4 (9.4 MB)
• 7. Choosing The Right Funnel.mp4 (91.5 MB)
5. Brand Strategy Matrix
• Pimpmymoney.net.url (0.1 KB)
• Telegram Channel for Business Courses.url (0.1 KB)
1. The Discovery Session
• 1. What Is The Matrix.mp4 (10.4 MB)
• 2. Conduct an Effective Discovery Session.mp4 (14.9 MB)
• 3. The Brand Intensive Structure.mp4 (8.3 MB)
• 4. The Discovery Session Process.mp4 (15.0 MB)
• 5. Rebuttals and Risk Reversal.mp4 (7.2 MB)
• 6. Discovery Session Script _ Roleplay.mp4 (11.5 MB)
2. The Brand Intensive
• 1. The Brand Intensive Overview.mp4 (6.2 MB)
• 2. The Brand Brief.mp4 (5.1 MB)
• 3. The Strategic Audit _ Brand Intensive Template.mp4 (14.2 MB)
• 4. How To Ascend Your Clients Up The Ladder.mp4 (9.3 MB)
• 5. The Brand Intensive Presentation Overview.mp4 (13.9 MB)
• Brand Intensive Script Sample.docx (131.3 KB)
6. Agency Model Framework
• 1. Know What You_re Building.mp4 (9.1 MB)
• 2. The Psychological Business Shift.mp4 (12.0 MB)
• 3. Become Business and Profit Focused.mp4 (9.7 MB)
• 4. Simple Pricing Structure.mp4 (103.2 MB)
• 5. Right Client, Right Offer.mp4 (15.3 MB)
• 6. Offering a Branding Marketing Bridge.mp4 (16.6 MB)
• 7. Grow _ Scale Organically.mp4 (60.3 MB)
• 8. Agency Management Tools.mp4 (15.0 MB)