Udemy - (2019) Growth Hacking With Digital Marketing [Version 6.2...

Files:

• 2. [Beginner] What is Growth Hacking.mp4 (4.9 MB)
• 2. [Beginner] What is Growth Hacking.vtt (2.5 KB)

• 1.1 Read about Mr. Steve's 100th Birthday Party.html (0.1 KB)
• 6.1 One of Maja's Favorite Tools is Hotjar.html (0.1 KB)
• 6.2 Maja and Jure also Used Influee in this Tutorial.html (0.1 KB)
• 7. Develop a Post-purchase Flow for the Richard Persona.html (0.2 KB)

• 1. Let Google Analytics Release Your Inner Detective.mp4 (70.6 MB)
• 1. Let Google Analytics Release Your Inner Detective.vtt (4.4 KB)
• 1.1 Glossary of the Core Google Analytics Terms and Metrics.html (0.1 KB)
• 10. [Intermediate] An Introduction to Digital Funnels and Conversion Points.mp4 (4.6 MB)
• 10. [Intermediate] An Introduction to Digital Funnels and Conversion Points.vtt (3.4 KB)
• 10.1 A Simple Guide to Understanding and Creating a Website Conversion Funnel.html (0.1 KB)
• 11. Practicum 1 Use GA to Find Good Segments and Enrich them with Facebook Insights.mp4 (244.5 MB)
• 11. Practicum 1 Use GA to Find Good Segments and Enrich them with Facebook Insights.vtt (15.9 KB)
• 11.1 Get Additional Free Training from Google on Using Google Analytics.html (0.1 KB)
• 11.2 Login to Facebook for Business to Access Audience Insights.html (0.1 KB)
• 11.3 How to Access the Google Merch Store Analytics Hub.html (0.1 KB)
• 12. Get Hands-on with Real Data from the Google Merch Store.html (0.2 KB)
• 13. [Advanced] Build an Automated Google Analytics Monitoring System.mp4 (99.4 MB)
• 13. [Advanced] Build an Automated Google Analytics Monitoring System.vtt (30.0 KB)
• 13.1 Google Analytics Dashboard Quick Start Guide.html (0.1 KB)
• 2. [Beginner] How to Measure Traffic Volume and Visitor Interest.mp4 (4.1 MB)
• 2. [Beginner] How to Measure Traffic Volume and Visitor Interest.vtt (1.7 KB)
• 2.1 How to Lower Your Site's Bounce Rate.html (0.1 KB)
• 2.2 The 8 Most Important Conversion Metrics You Should Be Tracking.html (0.1 KB)
• 3. [Beginner] How to Measure Engagement and Actions Taken.mp4 (3.3 MB)
• 3. [Beginner] How to Measure Engagement and Actions Taken.vtt (2.2 KB)
• 3.1 61 Tips For Increasing Engagement On Your Website.html (0.1 KB)
• 4. [Intermediate] SourceMedium and Good Traffic (Essential Skill).mp4 (5.4 MB)
• 4. [Intermediate] SourceMedium and Good Traffic (Essential Skill).vtt (2.8 KB)
• 5. [Intermediate] SideBYSide Set Up Your Google Analytics Property.mp4 (15.5 MB)
• 5. [Intermediate] SideBYSide Set Up Your Google Analytics Property.vtt (7.8 KB)
• 5.1 Get Help Installing Your Analytics Code (via Google).html (0.1 KB)
• 5.2 Watch Our Interview with Reva Minkoff on Google Analytics for Startups.html (0.1 KB)
• 5.3 Enable Demographics Interest Tracking (Recommended).html (0.1 KB)
• 5.4 How to Add Collaborators to Your Account.html (0.1 KB)
• 6. [Intermediate] SideBYSide Two Ways to Install Your Facebook Pixel.mp4 (30.0 MB)
• 6. [Intermediate] SideBYSide Two Ways to Install Your Facebook Pixel.vtt (3.0 KB)
• 6.1 The Basics of Setting up a Facebook Business Account.html (0.1 KB)
• 6.2 Another Quick Tutorial on Manually Installing Your Facebook Pixel.html (0.1 KB)
• 6.3 How to Add Collaborators to Your Business Account.html (0.1 KB)
• 7. [Beginner] SideBYSide Voice Command Your Google Analytics Database.mp4 (8.8 MB)
• 7. [Beginner] SideBYSide Voice Command Your Google Analytics Database.vtt (5.0 KB)
• 7.1 Download the Google Analytics iOS App.html (0.1 KB)
• 7.2 Download the Google Analytics Android App.html (0.1 KB)
• 8. [Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth.mp4 (146.2 MB)
• 8. [Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth.vtt (9.2 KB)
• 8.1 Watch the Full Interview with Reva Minkoff on the Eazl YouTube Channel.html (0.1 KB)
• 9. Pirate Metrics! Let’s Expand Your View of Funnels.mp4 (63.8 MB)
• 9. Pirate Metrics! Let’s Expand Your View of Funnels.vtt (3.9 KB)
• 9.1 Dave McClure’s Startup Metrics for Pirates Slides.html (0.1 KB)

• 1. What if Your Focus was So Clear You Found Growth Hacks in Your Dreams.mp4 (57.5 MB)
• 1. What if Your Focus was So Clear You Found Growth Hacks in Your Dreams.vtt (3.3 KB)
• 1.1 Sample Script for Your Target Market Interviews.html (0.1 KB)
• 1.2 Target Market Interviewing Tips (via the Eazl YouTube Channel).html (0.1 KB)
• 1.3 Customer Interviewing Script Generator (via Customerdevlabs).html (0.1 KB)
• 10. Practicum 2 Build the Richard Persona in Xtensio with Maja.mp4 (57.0 MB)
• 10. Practicum 2 Build the Richard Persona in Xtensio with Maja.vtt (3.1 KB)
• 10.1 What Research Methods can I use to Create Personas (via StackExchange).html (0.2 KB)
• 10.2 Access Extensio.html (0.1 KB)
• 10.3 Tips for Creating Strong User Personas (via Xtensio).html (0.1 KB)
• 11. Practice Planning a Growth Hacking Experiment Targeted to the Richard Persona.html (0.2 KB)
• 2. [Beginner] The Fundamentals of Segmentation for Growth Hackers.mp4 (16.8 MB)
• 2. [Beginner] The Fundamentals of Segmentation for Growth Hackers.vtt (2.8 KB)
• 3. [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition.mp4 (45.2 MB)
• 3. [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition.vtt (6.8 KB)
• 3.1 Connect with Thomas Paris on LinkedIn.html (0.1 KB)
• 4. [Beginner] SideBYSide How to Use Facebook Audience Insights (Research vs. Ads).mp4 (35.4 MB)
• 4. [Beginner] SideBYSide How to Use Facebook Audience Insights (Research vs. Ads).vtt (4.0 KB)
• 5. [Intermediate] How to Build Personas and Needs Maps through Customer Interviews.mp4 (10.2 MB)
• 5. [Intermediate] How to Build Personas and Needs Maps through Customer Interviews.vtt (5.3 KB)
• 5.1 Psychographic Profiling Identifying New Levels of Customer Understanding.html (0.2 KB)
• 5.2 How to Use Psychographics in Your Marketing A Beginner's Guide.html (0.1 KB)
• 6. [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking.mp4 (150.4 MB)
• 6. [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking.vtt (8.3 KB)
• 6.1 Connect with Alen Faljic on LinkedIn®.html (0.1 KB)
• 6.2 Watch the Full Interview with Alen Faljic on the Eazl YouTube Channel.html (0.1 KB)
• 7. What are the Building Blocks of a Growth Hacking Campaign.mp4 (68.5 MB)
• 7. What are the Building Blocks of a Growth Hacking Campaign.vtt (4.2 KB)
• 7.1 Eazl Quick Start Guide to Starting a Growth Team.html (0.1 KB)
• 8. [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course.mp4 (11.3 MB)
• 8. [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course.vtt (5.5 KB)
• 9. [Intermediate] Do You Have a Must-have Product or Service.mp4 (20.0 MB)
• 9. [Intermediate] Do You Have a Must-have Product or Service.vtt (3.2 KB)

• 1. You Don’t Need to Know Everything when You Have Data.mp4 (64.5 MB)
• 1. You Don’t Need to Know Everything when You Have Data.vtt (3.6 KB)
• 2. [Analyze Data] The Fundamentals of Lean Analytics (Beginner).mp4 (8.7 MB)
• 2. [Analyze Data] The Fundamentals of Lean Analytics (Beginner).vtt (4.0 KB)
• 3. [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate).mp4 (6.4 MB)
• 3. [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate).vtt (3.5 KB)
• 4. [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner).mp4 (15.6 MB)
• 4. [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner).vtt (2.4 KB)
• 5. [Work as a Team] 5 Hats The Five Skills Needed to Hack Growth (Intermediate).mp4 (14.8 MB)
• 5. [Work as a Team] 5 Hats The Five Skills Needed to Hack Growth (Intermediate).vtt (2.8 KB)
• 6. [Expert Interview] Brian Taylor from Amazon on UX and When to Use AB Testing.mp4 (56.5 MB)
• 6. [Expert Interview] Brian Taylor from Amazon on UX and When to Use AB Testing.vtt (10.0 KB)
• 6.1 Watch Brian Taylor’s full interview on Eazl’s YouTube Channel.html (0.1 KB)
• 6.2 Connect with Brian Taylor from Amazon on LinkedIn.html (0.1 KB)
• 7. Practicum 3 Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks.mp4 (268.1 MB)
• 7. Practicum 3 Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks.vtt (13.3 KB)
• 7.1 View the Idea Generation Backlog and ICE Score Examples (Google Sheet).html (0.1 KB)
• 7.2 The Practical Advantages of the ICE Score as a Prioritization Framework (via GrowthHackers.com).html (0.2 KB)
• 7.3 Watch the Full Brainstorming Session on the Eazl YouTube Channel.html (0.1 KB)
• 8. Build the Richard Persona in the Google Merch Store Analytics Account.html (0.2 KB)

• 1. How to Test Your Way to LanguageMarket Fit.mp4 (59.9 MB)
• 1. How to Test Your Way to LanguageMarket Fit.vtt (3.4 KB)
• 1.1 Ed Schiappa from MIT's Excellent Presentation on Visual Persuasion.html (0.1 KB)
• 1.2 Research from Glenn Carroll at Stanford on the Value of Authenticity in Brand Communication.html (0.1 KB)
• 2. [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc..mp4 (8.5 MB)
• 2. [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc..vtt (4.0 KB)
• 2.1 The Advanced Content Marketing Guide.html (0.1 KB)
• 3. [Intermediate] Hacking Acquisition The 8 Seconds Rule and Channel Testing.mp4 (42.1 MB)
• 3. [Intermediate] Hacking Acquisition The 8 Seconds Rule and Channel Testing.vtt (4.3 KB)
• 4. [Intermediate] Try These Methods to Increase Email List Signups.mp4 (4.6 MB)
• 4. [Intermediate] Try These Methods to Increase Email List Signups.vtt (3.9 KB)
• 4.1 25 Simple Ways to Grow Your Email List.html (0.2 KB)
• 5. [Advanced] What is Dynamic Creative and How Can You Use It.mp4 (19.2 MB)
• 5. [Advanced] What is Dynamic Creative and How Can You Use It.vtt (1.6 KB)
• 5.1 How Facebook Dynamic Creative Works (via Facebook).html (0.1 KB)
• 6. [Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referral.mp4 (86.8 MB)
• 6. [Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referral.vtt (5.8 KB)
• 6.1 Read the Viral Marketing Posts on the Viral Loops Blog.html (0.1 KB)
• 6.2 Connect with Savvas Zortikis on LinkedIn®.html (0.1 KB)
• 7. Practicum 4 Let’s Launch and Debrief a Dynamic Creative Ad Test.mp4 (111.0 MB)
• 7. Practicum 4 Let’s Launch and Debrief a Dynamic Creative Ad Test.vtt (12.1 KB)
• 7.1 Access Eazl’s Facebook Ad Creative Cheat Sheet (from Eazl’s Facebook Ads Course).html (0.1 KB)
• 7.2 Eazl 2019 Dynamic Creative Ad Practice Files.html (0.1 KB)
• 7.3 View the Landing Page that Your Instructor Used in the Test.html (0.1 KB)
• 8. Use Google Merch Store Data to Find LanguageMarket Fit Ideas.html (0.2 KB)

• 1. What’s the Language Spoken by 65% of the Global Population.mp4 (58.2 MB)
• 1. What’s the Language Spoken by 65% of the Global Population.vtt (3.0 KB)
• 2. [Beginner] The Fundamentals of User Experience (UX).mp4 (4.1 MB)
• 2. [Beginner] The Fundamentals of User Experience (UX).vtt (2.7 KB)
• 3. [Beginner] How to Design a Killer Landing Page.mp4 (4.3 MB)
• 3. [Beginner] How to Design a Killer Landing Page.vtt (3.8 KB)
• 3.1 15 Great Landing Page Design Examples You Need to See.html (0.1 KB)
• 3.2 101 Landing Page Optimization Tips.html (0.1 KB)
• 4. Romina Kavčič Language + Usability = Conversion.mp4 (27.1 MB)
• 4. Romina Kavčič Language + Usability = Conversion.vtt (5.5 KB)
• 4.1 Watch the Full Interview with Romina on the Eazl YouTube Channel.html (0.1 KB)
• 4.2 Connect with Romina on LinkedIn.html (0.1 KB)
• 4.3 Follow Romina on Twitter.html (0.1 KB)
• 5. [Intermediate] Try these Five Methods to Increase Conversions.mp4 (8.7 MB)
• 5. [Intermediate] Try these Five Methods to Increase Conversions.vtt (4.6 KB)
• 5.1 Some Examples of Anchoring in Action.html (0.1 KB)
• 5.2 10 ideas to drive results through effective marketing offers.html (0.1 KB)
• 6. Practicum 5 How UX Impacts the Way People Shop on Your Site.mp4 (291.5 MB)
• 6. Practicum 5 How UX Impacts the Way People Shop on Your Site.vtt (19.6 KB)
• 7. Reverse Engineer Visual Content for the Richard Persona.html (0.2 KB)

• 1. Imagine Yourself Managing Your Own Digital Airport.mp4 (66.7 MB)
• 1. Imagine Yourself Managing Your Own Digital Airport.vtt (3.7 KB)
• 10. [Beginner] SideBYSide Set Up Basic Link Tracking for a URL.mp4 (6.2 MB)
• 10. [Beginner] SideBYSide Set Up Basic Link Tracking for a URL.vtt (3.3 KB)
• 10.1 Get Started with Bit.ly.html (0.1 KB)
• 11. [Advanced] Use UTM Tracking to Compare Channels and Content.mp4 (8.4 MB)
• 11. [Advanced] Use UTM Tracking to Compare Channels and Content.vtt (3.8 KB)
• 11.1 Spreadsheet for Keeping Track of Your UTM Codes Across a Campaign created by Giovanni Santos (Portuguese).html (0.2 KB)
• 12. [Advanced] SideBYSide Append UTM Codes to a Link.mp4 (4.7 MB)
• 12. [Advanced] SideBYSide Append UTM Codes to a Link.vtt (2.1 KB)
• 12.1 Visit Google's UTM Link Builder.html (0.1 KB)
• 13. Practicum 6 Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads).mp4 (263.8 MB)
• 13. Practicum 6 Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads).vtt (17.2 KB)
• 14. What PPC Ads Drive Good Traffic to the Google Store.html (0.2 KB)
• 2. [Beginner] The Structure, Channels, and Metrics of Online Advertising.mp4 (7.5 MB)
• 2. [Beginner] The Structure, Channels, and Metrics of Online Advertising.vtt (5.0 KB)
• 3. [Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads.mp4 (5.1 MB)
• 3. [Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads.vtt (3.6 KB)
• 3.1 A Guide to Building Successful AdWords Campaigns.html (0.1 KB)
• 4. [Beginner] Audiences and the Basics of Social Media Advertising vs. PPC.mp4 (22.1 MB)
• 4. [Beginner] Audiences and the Basics of Social Media Advertising vs. PPC.vtt (2.9 KB)
• 5. What’s the Most Important Part of Your Funnel.mp4 (63.4 MB)
• 5. What’s the Most Important Part of Your Funnel.vtt (3.5 KB)
• 6. [Beginner] Send More Effective Marketing Emails.mp4 (12.1 MB)
• 6. [Beginner] Send More Effective Marketing Emails.vtt (4.5 KB)
• 7. [Intermediate] SideBYSide Create a Custom Segment in MailChimp.mp4 (7.7 MB)
• 7. [Intermediate] SideBYSide Create a Custom Segment in MailChimp.vtt (3.4 KB)
• 7.1 Compare Email Outreach Service Providers in this Spreadsheet (via PredictLeads).html (0.2 KB)
• 8. [Intermediate] Three Advanced Email Marketing Implementations.mp4 (4.7 MB)
• 8. [Intermediate] Three Advanced Email Marketing Implementations.vtt (4.5 KB)
• 9. [Intermediate] SideBYSide Automate the Delivery of Emails Based on a Trigger.mp4 (7.2 MB)
• 9. [Intermediate] SideBYSide Automate the Delivery of Emails Based on a Trigger.vtt (3.9 KB)
• 9.1 Learn More about Mailchimp “Workflows” Here.html (0.1 KB)

• 1. Could Lifetime Customer Value Be the Most Important Marketing Metric.mp4 (71.8 MB)
• 1. Could Lifetime Customer Value Be the Most Important Marketing Metric.vtt (4.1 KB)
• 1.1 Eazl Growth Hacker Daniele Secondi’s LTV Funnel Spreadsheet.html (0.2 KB)
• 1.2 Shopify’s Guide to Working with Lifetime Customer Value in eCommerce.html (0.1 KB)
• 1.3 Eazl Guide to Using the LTV and CAC with Your Funnel.html (0.1 KB)
• 10. Create Your First Custom Report and Pilot an SEO Strategy.html (0.2 KB)
• 2. [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost.mp4 (8.1 MB)
• 2. [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost.vtt (4.3 KB)
• 3. [Advanced] Place a Value at Each Point of Conversion in Your Funnel.mp4 (6.1 MB)
• 3. [Advanced] Place a Value at Each Point of Conversion in Your Funnel.vtt (4.2 KB)
• 4. [Intermediate] SideBYSide Estimate LTV and CAC of Different Personas (See Link).mp4 (17.9 MB)
• 4. [Intermediate] SideBYSide Estimate LTV and CAC of Different Personas (See Link).vtt (7.7 KB)
• 4.1 Link to the LTV Worksheet.html (0.1 KB)
• 5. [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value.mp4 (41.2 MB)
• 5. [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value.vtt (6.0 KB)
• 5.1 Simon's GitHub Profile.html (0.1 KB)
• 5.2 Connect with Simon on LinkedIn.html (0.1 KB)
• 5.3 Watch Simon Belak's Full Interview on the Eazl YouTube Channel.html (0.1 KB)
• 6. As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel.mp4 (24.1 MB)
• 6. As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel.vtt (1.2 KB)
• 7. [Beginner] Five Must-know Search Engine Optimization (SEO) Practices.mp4 (7.3 MB)
• 7. [Beginner] Five Must-know Search Engine Optimization (SEO) Practices.vtt (5.0 KB)
• 7.1 The Beginner's Checklist for Small Business SEO.html (0.1 KB)
• 7.2 The Ultimate SEO Checklist 25 Questions to Ask Yourself Before Your Next Post.html (0.2 KB)
• 8. [Intermediate] The Five-Point SEO Checklist for Content Marketing.mp4 (8.6 MB)
• 8. [Intermediate] The Five-Point SEO Checklist for Content Marketing.vtt (4.2 KB)
• 8.1 How to put Rich Snippits into a WordPress post.html (0.2 KB)
• 9. Practicum 7 Engineering On-site Psychology to Drive Conversions.mp4 (503.1 MB)
• 9. Practicum 7 Engineering On-site Psychology to Drive Conversions.vtt (30.6 KB)
• 9.1 Use SimilarWeb to Analyze Competitors.html (0.1 KB)
• 9.2 Add the Ghostery Extension to Chrome.html (0.2 KB)
• 9.3 Use BuiltWith to Analyze Competitors.html (0.1 KB)

• 1. How to Mix Social Media and Public Relations to Expand Your Audience.mp4 (27.8 MB)
• 1. How to Mix Social Media and Public Relations to Expand Your Audience.vtt (1.7 KB)
• 2. [Intermediate] Use the RIFE Method to Research Content Ideas.mp4 (5.2 MB)
• 2. [Intermediate] Use the RIFE Method to Research Content Ideas.vtt (3.1 KB)
• 3. [Intermediate] SideBYSide Mine Your Content Analytics.mp4 (21.9 MB)
• 3. [Intermediate] SideBYSide Mine Your Content Analytics.vtt (8.9 KB)
• 4. [Intermediate] What Factors Increase the “Viral Effect” of Content.mp4 (9.1 MB)
• 4. [Intermediate] What Factors Increase the “Viral Effect” of Content.vtt (4.0 KB)
• 4.1 Use Viral Math to Estimate Your Content's Viral Coefficient (Google Sheet).html (0.1 KB)
• 5. [Intermediate] ...but What Really Makes a Piece of Content “Go Viral”.mp4 (10.8 MB)
• 5. [Intermediate] ...but What Really Makes a Piece of Content “Go Viral”.vtt (4.4 KB)
• 5.1 7 Ways to Build Better Relationships With Journalists.html (0.1 KB)
• 5.2 Eazl Press Alert Template (Go to File -- Make a Copy).html (0.1 KB)
• 6. [Expert Interview] Joy Schoffler from Leverage PR on Working the Media.mp4 (38.6 MB)
• 6. [Expert Interview] Joy Schoffler from Leverage PR on Working the Media.vtt (6.4 KB)
• 6.1 Connect with Joy on LinkedIn.html (0.1 KB)
• 6.2 Watch the Full Interview with Joy on the Eazl YouTube Channel.html (0.1 KB)
• 7. [Intermediate] SideBYSide Find and Mass Mail Journalists and VIPs.mp4 (14.2 MB)
• 7. [Intermediate] SideBYSide Find and Mass Mail Journalists and VIPs.vtt (7.1 KB)
• 7.1 Get the Eazl Guide to Boolean Searching.html (0.1 KB)
• 7.2 Get Yet Another Mail Merge for Google Sheets.html (0.2 KB)
• 7.3 Here’s a crash course on using Google Sheets.html (0.1 KB)
• 7.4 Learn the Basics of Using YAMM.html (0.1 KB)
• 8. Practicum 8 How to Pick Products and Territories for Expansion.mp4 (243.8 MB)
• 8. Practicum 8 How to Pick Products and Territories for Expansion.vtt (14.3 KB)
• 9. How Would You Expand the Google Merch Store Beyond the US.html (0.2 KB)

• [Tutorialsplanet.NET].url (0.1 KB)