Udemy - Marketing Analytics Using R and Excel

Description

Learn how to effectively work around marketing analytics to find out answers to key questions related to business analysis. We are using sophisticated statistical tools like R and excel to analyze data.this training is a practical and a quantitative course which will help you learn marketing analytics with the perspective of a data scientist. The learner of this course will learn the most relevant techniques used in the real world by data analysts of companies around the world.

The training includes the following;

Introduction to Marketing

What is Marketing Analytics?

Marketing Metrics

Market Research and Conjoint Analysis – Overview

Case Study : Market Research

Case Study : Conjoint Analysis

Application of Machine Learning to Marketing
Who this course is for:

Students
Marketing professionals
Market Researchers
Product Managers
Any person running a business
Anyone interested in learning about marketing analytics

Requirements

Basic knowledge in statistics, mathematics, programming
Basic knowledge of using R and Excel
Passion to learn and apply

Last updated 3/2019