Newsjacking- How to Inject your Ideas into a Breaking News Story ...

Category Other
Type E-Books
Language English
Total size 781.4 KB
Uploaded By 594mgnav

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Last checked 5 days ago
Date uploaded 1 decade ago
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Infohash : A9D150B966547ADAB26F89ABB1A581207AAA8B7F

Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage[Team Nanban][TPB]

David Meerman Scott | 2011 | ASIN: B0065MKMMS | EPUB | 53 pages | 0.7 MB

DESCRIPTION:

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.

The rules have changed.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating.
It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.

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                Files: 

                Newsjacking- How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.epub (697.0 KB)

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README.txt (2.1 KB)

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