Marketing Manipulation: A Consumer’s Survival Manual
- Category Other
- Type E-Books
- Language English
- Total size 36.2 MB
- Uploaded By bookflare
- Downloads 954
- Last checked 1 day ago
- Date uploaded 7 years ago
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Infohash : 2F0E6856F530AA3890B3004AA3AE22CDD2D82798
Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.
Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
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