Udemy - Modern Copywriting: Writing Copy That Sells In 2018

Files:

• 1. Introduction to copywriting.mp4 (51.1 MB)
• 1. Introduction to copywriting.vtt (3.5 KB)
• 1.1 1.1 Worksheet - Course success plan.pdf.pdf (111.6 KB)
• 10. PRACTICE Know your audience.mp4 (37.9 MB)
• 10. PRACTICE Know your audience.vtt (8.4 KB)
• 11. Know your voice and tone.mp4 (133.7 MB)
• 11. Know your voice and tone.vtt (8.9 KB)
• 11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf (35.3 KB)
• 11.2 1.8 Handout - Voice and tone.pdf.pdf (424.3 KB)
• 12. Know your media.mp4 (152.9 MB)
• 12. Know your media.vtt (10.4 KB)
• 12.1 1.9 Handout - Different types of media and their uses.pdf.pdf (147.2 KB)
• 12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf (957.4 KB)
• 12.3 1.9 Worksheet - Planning your approach.pdf.pdf (40.1 KB)
• 2. What is copywriting.mp4 (91.3 MB)
• 2. What is copywriting.vtt (5.9 KB)
• 2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf (124.3 KB)
• 2.2 1.2 Handout - Definitions and terms.pdf.pdf (218.2 KB)
• 2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf (64.2 KB)
• 3. Join our community on Slack!.html (1.3 KB)
• 3.1 How to join the student Slack group.pdf.pdf (3.5 MB)
• 3.2 Link to the Slack group.html (0.1 KB)
• 4. Know your product.mp4 (188.7 MB)
• 4. Know your product.vtt (12.4 KB)
• 4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf (112.6 KB)
• 4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf (54.3 KB)
• 4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf (167.1 KB)
• 5. PRACTICE Know your product.mp4 (64.0 MB)
• 5. PRACTICE Know your product.vtt (5.0 KB)
• 6. Know your competition.mp4 (151.7 MB)
• 6. Know your competition.vtt (10.1 KB)
• 6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf (50.4 KB)
• 6.2 1.4 Worksheet - USP development worksheet.pdf.pdf (34.6 KB)
• 7. Competitive copywriting.mp4 (168.3 MB)
• 7. Competitive copywriting.vtt (11.0 KB)
• 7.1 1.5 Handout - Getting competitive.pdf.pdf (212.5 KB)
• 7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf (625.6 KB)
• 8. Case study Volkswagen.mp4 (144.9 MB)
• 8. Case study Volkswagen.vtt (9.3 KB)
• 8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf (74.3 KB)
• 9. Know your audience.mp4 (191.7 MB)
• 9. Know your audience.vtt (12.8 KB)
• 9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf (38.9 KB)
• 9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf (62.5 KB)

• 1. Intro to crafting your copy.mp4 (12.0 MB)
• 1. Intro to crafting your copy.vtt (2.3 KB)
• 10. Don't get sued (plagiarism edition).mp4 (105.8 MB)
• 10. Don't get sued (plagiarism edition).vtt (7.6 KB)
• 10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf (375.0 KB)
• 10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf (170.9 KB)
• 10.3 2.9 Handout - Types of plagiarism.pdf.pdf (187.5 KB)
• 11. Don't get sued part (legal edition).mp4 (64.9 MB)
• 11. Don't get sued part (legal edition).vtt (10.3 KB)
• 12. Avoid common mistakes.mp4 (173.3 MB)
• 12. Avoid common mistakes.vtt (12.4 KB)
• 12.1 2.10 Handout - Types of common mistakes.pdf.pdf (404.0 KB)
• 12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf (2.7 MB)
• 12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf (488.0 KB)
• 13. PRACTICE Crafting your copy.mp4 (49.9 MB)
• 13. PRACTICE Crafting your copy.vtt (8.8 KB)
• 2. The art of persuasion.mp4 (163.5 MB)
• 2. The art of persuasion.vtt (12.3 KB)
• 2.1 2.2 Handout - Concepts to remember.pdf.pdf (65.6 KB)
• 2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf (41.8 KB)
• 2.3 2.2 Case study - Old Spice print ads.pdf.pdf (2.3 MB)
• 2.4 2.2 Worksheet - Finding your authority.pdf.pdf (78.9 KB)
• 3. How to use power words.mp4 (141.9 MB)
• 3. How to use power words.vtt (9.3 KB)
• 3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf (146.9 KB)
• 3.2 2.3 Handout - Power words and phrases.pdf.pdf (210.8 KB)
• 4. Structure and technique.mp4 (171.8 MB)
• 4. Structure and technique.vtt (11.8 KB)
• 4.1 2.4 Handout - “Infomercial” structure.pdf.pdf (191.0 KB)
• 4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf (38.9 KB)
• 5. How to stir emotion.mp4 (194.9 MB)
• 5. How to stir emotion.vtt (12.9 KB)
• 5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf (287.3 KB)
• 5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf (265.6 KB)
• 5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf (248.2 KB)
• 6. Writer's block.mp4 (211.7 MB)
• 6. Writer's block.vtt (14.7 KB)
• 6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf (587.3 KB)
• 6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf (320.0 KB)
• 6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf (275.9 KB)
• 7. How to write simply.mp4 (174.1 MB)
• 7. How to write simply.vtt (12.3 KB)
• 7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf (90.3 KB)
• 7.2 2.7 Worksheet - Planning your writing.pdf.pdf (308.4 KB)
• 7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf (222.8 KB)
• 8. PRACTICE Writing simply.mp4 (46.8 MB)
• 8. PRACTICE Writing simply.vtt (11.1 KB)
• 9. Copywriting styles.mp4 (221.7 MB)
• 9. Copywriting styles.vtt (14.6 KB)
• 9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf (139.8 KB)
• 9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf (323.5 KB)
• 9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf (410.6 KB)

• 1. Storytelling The Hero's Journey.mp4 (191.3 MB)
• 1. Storytelling The Hero's Journey.vtt (12.7 KB)
• 1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf (1.1 MB)
• 1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf (9.5 MB)
• 2. Storytelling More storytelling.mp4 (63.5 MB)
• 2. Storytelling More storytelling.vtt (11.3 KB)
• 3. Persuasive formulas.mp4 (121.6 MB)
• 3. Persuasive formulas.vtt (9.6 KB)
• 3.1 3.2 Activity - Using the “So what” Test.pdf.pdf (1.4 MB)
• 3.2 3.2 Handout - Persuasive Formulas.pdf.pdf (1.1 MB)
• 3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf (6.0 MB)
• 4. Copywriting formulas AIDA and more.mp4 (224.0 MB)
• 4. Copywriting formulas AIDA and more.vtt (16.0 KB)
• 4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf (778.9 KB)
• 4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf (9.6 MB)
• 4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf (9.3 MB)
• 4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf (9.5 MB)
• 5. PRACTICE Copywriting formulas.mp4 (45.9 MB)
• 5. PRACTICE Copywriting formulas.vtt (10.8 KB)

• 1. Intro to copywriting for B2B vs B2C.mp4 (15.1 MB)
• 1. Intro to copywriting for B2B vs B2C.vtt (2.7 KB)
• 2. Differences between B2B and B2C.mp4 (121.6 MB)
• 2. Differences between B2B and B2C.vtt (8.2 KB)
• 2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf (9.8 MB)
• 3. B2B Copywriting Best Practices.mp4 (35.9 MB)
• 3. B2B Copywriting Best Practices.vtt (7.8 KB)
• 4. Case Study Zendesk.mp4 (199.4 MB)
• 4. Case Study Zendesk.vtt (13.9 KB)
• 4.1 4.4 Case Study - Zendesk.pdf.pdf (587.3 KB)

• 1. Intro to creating headlines.mp4 (18.0 MB)
• 1. Intro to creating headlines.vtt (3.4 KB)
• 2. How and why headlines work.mp4 (153.9 MB)
• 2. How and why headlines work.vtt (11.1 KB)
• 2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf (374.0 KB)
• 2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf (4.8 MB)
• 3. Modern formulas for headlines.mp4 (202.4 MB)
• 3. Modern formulas for headlines.vtt (16.2 KB)
• 3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf (3.4 MB)
• 4. PRACTICE Modern formulas for headlines.mp4 (35.1 MB)
• 4. PRACTICE Modern formulas for headlines.vtt (7.8 KB)
• 5. How to test headlines and why.mp4 (177.8 MB)
• 5. How to test headlines and why.vtt (12.4 KB)
• 5.1 5.4 Case Study - Failed Headline Example.pdf.pdf (422.5 KB)
• 5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf (3.7 MB)
• 6. Supporting headlines with leads.mp4 (168.5 MB)
• 6. Supporting headlines with leads.vtt (11.9 KB)
• 6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf (326.6 KB)
• 7. Creating readable headlines.mp4 (129.6 MB)
• 7. Creating readable headlines.vtt (10.2 KB)
• 7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf (1.0 MB)
• 7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf (661.8 KB)
• 8. Twitter headlines.mp4 (164.8 MB)
• 8. Twitter headlines.vtt (11.4 KB)
• 8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf (3.9 MB)
• 8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf (1.1 MB)

• 1. Intro to copywriting for landing pages.mp4 (13.4 MB)
• 1. Intro to copywriting for landing pages.vtt (2.2 KB)
• 2. Landing page basics and structure.mp4 (171.4 MB)
• 2. Landing page basics and structure.vtt (11.8 KB)
• 2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf (2.0 MB)
• 3. PRACTICE Planning your landing page.mp4 (23.7 MB)
• 3. PRACTICE Planning your landing page.vtt (7.4 KB)
• 4. Landing page copy styles and themes.mp4 (189.3 MB)
• 4. Landing page copy styles and themes.vtt (13.3 KB)
• 4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf (226.0 KB)
• 5. Writing copy for landing pages.mp4 (144.2 MB)
• 5. Writing copy for landing pages.vtt (11.5 KB)
• 5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf (5.8 MB)
• 5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf (2.9 MB)
• 6. CTAs.mp4 (148.4 MB)
• 6. CTAs.vtt (9.6 KB)
• 6.1 6.6 Activity - Creating calls to action.pdf.pdf (1,018.9 KB)
• 6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf (2.6 MB)
• 7. Case study Shipt.mp4 (106.8 MB)
• 7. Case study Shipt.vtt (9.3 KB)
• 7.1 6.7 Case Study - Shipt.pdf.pdf (3.5 MB)

• 1. Intro to email copywriting.mp4 (18.4 MB)
• 1. Intro to email copywriting.vtt (2.8 KB)
• 2. Product announcements and promotional emails.mp4 (135.1 MB)
• 2. Product announcements and promotional emails.vtt (9.2 KB)
• 3. PRACTICE Email types - announcements & promos.mp4 (24.8 MB)
• 3. PRACTICE Email types - announcements & promos.vtt (5.8 KB)
• 3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf (382.3 KB)
• 4. Newsletters and Transactional Emails.mp4 (144.6 MB)
• 4. Newsletters and Transactional Emails.vtt (10.4 KB)
• 5. Email copy best practices.mp4 (99.3 MB)
• 5. Email copy best practices.vtt (7.5 KB)
• 6. Subject lines.mp4 (138.5 MB)
• 6. Subject lines.vtt (10.1 KB)
• 6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf (255.2 KB)
• 7. Writing letters and brand messages.mp4 (133.2 MB)
• 7. Writing letters and brand messages.vtt (10.1 KB)
• 8. Case study Physician Associates Survey.mp4 (98.9 MB)
• 8. Case study Physician Associates Survey.vtt (8.4 KB)
• 8.1 7.8 Case study - Physician Associates Survey.pdf.pdf (6.6 MB)

• 1. Intro to social media copywriting.mp4 (22.0 MB)
• 1. Intro to social media copywriting.vtt (4.3 KB)
• 2. Social media platform differences.mp4 (134.9 MB)
• 2. Social media platform differences.vtt (10.7 KB)
• 2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf (9.7 MB)
• 3. PRACTICE Social media platform differences.mp4 (23.8 MB)
• 3. PRACTICE Social media platform differences.vtt (5.7 KB)
• 4. Writing profiles for social media.mp4 (100.0 MB)
• 4. Writing profiles for social media.vtt (8.4 KB)
• 4.1 8.4 Activity - Practice writing social profiles.pdf.pdf (8.0 MB)
• 4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf (2.6 MB)
• 5. Headline and copy best practices.mp4 (141.9 MB)
• 5. Headline and copy best practices.vtt (11.7 KB)
• 5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf (260.8 KB)
• 6. Copywriting for Facebook.mp4 (150.3 MB)
• 6. Copywriting for Facebook.vtt (12.2 KB)
• 6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf (1.3 MB)
• 6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf (603.8 KB)
• 7. Copywriting for LinkedIn.mp4 (103.7 MB)
• 7. Copywriting for LinkedIn.vtt (8.2 KB)
• 7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf (1.5 MB)
• 8. Case study iostudio.mp4 (96.6 MB)
• 8. Case study iostudio.vtt (8.5 KB)

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• [FreeCourseSite.com].url (0.1 KB)