Lynda - Marketing with Snapchat

Category Other
Type Tutorials
Language English
Total size 82.5 MB
Uploaded By aymen174

Downloads 951
Last checked 2 weeks ago
Date uploaded 8 years ago
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Infohash : 5EE96DC57E4E07BF9B33F4D741CB67BD66782B40

Released: 9/7/2017

Since its release in 2011, Snapchat has evolved into one of the most popular social messaging apps. But while its filters and amusing use of augmented reality can make for a fun way to connect with friends, many businesses are now using it to reach their customers. In this course, get acquainted with Snapchat and its creative tools, and learn best practices for getting your message across. Marketing and social media expert Martin Waxman starts off by showing how to navigate the app's user interface. Next, he explains how to align Snapchat with your content marketing plan, work with free and sponsored Lenses, craft a Snapchat Story that appeals to your customers, and create a Geofilter. Plus, he explores audience targeting options, and metrics for measuring your marketing efforts on Snapchat.
Topics include:

Building your Snapchat team
Aligning Snapchat with your content marketing plan
Creating Snaps
Working with free and sponsored Lenses
Creating a Snapchat Story
Snap Ads and sponsored content
Developing and submitting a sponsored Geofilter
Measuring success

Official Lynda Tutorial Link

                Files: 

                Lynda - Marketing with Snapchat
Exercise Files
ContentCalendarTemplate.xlsx (31.4 KB)
SnapchatGlossary.pdf (424.3 KB)

Conclusion
Next steps.mp4 (3.0 MB)

Creating Snaps
Understanding audience targeting and measuring success.mp4 (3.3 MB)
Working with Snapchat free and sponsored Lenses.mp4 (4.5 MB)
Creating a Snapchat Story.mp4 (4.9 MB)
Pay to play Snap Ads and sponsored content.mp4 (5.3 MB)
How to develop and submit a sponsored Geofilter.mp4 (12.8 MB)

Tips for Getting Started
Building your Snapchat team.mp4 (3.4 MB)
Understanding Snapchat users.mp4 (3.9 MB)
Aligning Snapchat with your content marketing plans.mp4 (4.8 MB)

Understanding the Platform
What is Snapchat.mp4 (3.8 MB)
Overview of Snapchat products and features.mp4 (8.1 MB)
Snapping like a pro.mp4 (14.0 MB)

Introduction
Decoding the mystery of Snapchat.mp4 (5.0 MB)
Welcome.mp4 (5.2 MB)


              

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