Leander Kahney Inside Steves brain
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- Type E-Books
- Language English
- Total size 1.6 MB
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Steve Jobs has turned his personality traits into a business philosophy. Hereās how he does it.
Price: 9.76 Euro
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Itās hard to believe that one man revolutionized computers in the 1970s and ā80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steveās Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobsānot his heart or his famous temper, but his mind. So whatās really inside Steveās brain? According to Leander Kahney, who has covered Jobs since the early 1990s, itās a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozosābut he makes gadgets so easy to use, a bozo can master them.
Heās a mercurial obsessive with a filthy temperābut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter.
Heās a Buddhist and anti-materialistābut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flawsānarcissism, perfectionism, the desire for total controlāto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steveās Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worldās most powerful brands.
The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steveās brain, and might even teach you something about how to build your own culture of innovation.
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Leander Kahney Inside Steves brain- Leander Kahney Inside Steves brain.epub (241.6 KB)
- Leander Kahney Inside Steves brain.mobi (360.0 KB)
- Leander Kahney Inside Steves brain.pdf (1,017.2 KB)
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