Discover - 2016 Full Year Issues Collection (True PDF)[WWRG]

Discover - 2016 Full Year Issues Collection (True PDF)[WWRG]





Discover - 2016 Full Year Issues Collection (True PDF)
English | 10 issues | True PDF | 190 MB

Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010.
Discover was created primary through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971 he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult".
Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980] Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal), and both Science News and Science Digest changed their formats to follow the new trend.