The CRM Project Management Handbook (CTRC)

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Type E-Books
Language English
Total size 893.5 KB
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Infohash : E83565EEC1E8452F1BF975F37C52DC7E193E2517

The CRM Project Management Handbook

Once you have bought into the concept of customer relationship management (CRM), how do you separate the practical and useful from the pie-in-the-sky to plan, scope and implement a project that delivers tangible results? With CRM project failure rates running as high as 80 per cent, anyone unable to answer this question stands every chance of becoming yet another accident statistic.

                Files: 

                The CRM Project Management Handbook_ Building Realistic Expectations and Managing Risk (2002).pdf (893.5 KB)

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