Lynda Brand Building Basics [Moflows]

Category Other
Type Tutorials
Language English
Total size 195.0 MB
Uploaded By Moflows

Downloads 461
Last checked 2 weeks ago
Date uploaded 1 decade ago
Seeders 0
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Infohash : 28F2BDE22273DE063E475472CF8584C20D10198C

Brand Building Basics
Duration: 25m 8s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch
Genre: eLearning| Level: Beginner | Language: English | 195 MB

In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.

Topics include:
* Understanding branding
* Looking at trends and a gallery of brands
* Positioning your brand in the marketplace
* Integrating images and style
* Developing a business promise
* Creating a style guide
* Trademarking your brand
* Tying together the print and web site design for a brand
* Avoiding common mistakes

                Files: 

                Ex_Files_Building_Brand
Ex_Files_Building_Brand
Free Exercise Files
styleguideExample.pdf (20.3 MB)
creative_Example.pdf (476.6 KB)
style_Template.pdf (410.6 KB)
creative_Template.pdf (409.6 KB)
brainstorm.pdf (401.7 KB)

2. Building a Brand
101957_02_02_MM11_brief.mp4 (18.3 MB)
101957_02_01_MM11_story.mp4 (17.2 MB)
101957_02_06_MM11_trademark.mp4 (13.6 MB)
101957_02_03_MM11_design.mp4 (12.7 MB)
101957_02_05_MM11_consisdency.mp4 (11.5 MB)
101957_02_04_MM11_guide.mp4 (10.6 MB)

1. Defining a Business Brand
101957_01_02_MM11_gallery.mp4 (15.9 MB)
101957_01_01_MM11_understand.mp4 (9.5 MB)
101957_01_03_MM11_positioning.mp4 (9.4 MB)
101957_01_04_MM11_images.mp4 (7.0 MB)

0. Introduction
101957_00_01_MM11_welcome_2012Q3.mp4 (10.3 MB)
101957_00_02_MM11_exercise.mp4 (3.8 MB)

3. Succeeding by Avoiding Common Mistakes
101957_03_01_MM11_success.mp4 (10.2 MB)
101957_03_03_MM11_web.mp4 (8.5 MB)
101957_03_02_MM11_inconsistent.mp4 (7.7 MB)

4. Conclusion
101957_04_01_MM11_goodbye.mp4 (6.8 MB)


              

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